What We Actually Found.
Marketing research for clinics and villas, with the sources shown.
What Is a Content Pillar? One Phrase, Two Different Jobs
The phrase names two unrelated things: a long page anchored by internal links, and a recurring theme an account posts within. Which one you need, and what the…
SEO Reporting for a Report Nobody Logs In to Read
A one-off SEO report has no meeting attached to explain it. Six rules for a document a stranger reads once, alone, and has to act on with no…
International SEO in Reverse: Selling Into a Country You Are Not In
Selling into one country from another needs almost none of the standard international SEO kit. No hreflang, no ccTLD. What it does need is proof you exist.
Does Anything Actually Read Your llms.txt? The 2026 Server-Log Evidence
Almost nothing reads it. Across 137,210 domains, 28% publish an llms.txt and 97% of those files were fetched zero times in a month. Here is who does read…
Will Patients Find Your Practice Through AI? What the Evidence Shows
Google states in writing that AI search needs no special optimisation. Here is the measured evidence on citations, schema and llms.txt, including the debunks.
Google Business Profile for Australian Dental Practices: What Moves the Map Pack and What Does Not
Relevance, distance and prominence decide the map pack. Posts, Q&A and citation packages do not. And a departing associate can walk out with part of your listing.
What SEO Costs in Australia, and What the Price Buys
There is no independent survey of SEO pricing in Australia. Here is what the surveyed global data does say, in hours rather than dollars, with sources attached.
Google Reviews and AHPRA: What an Australian Dental Practice Can and Cannot Do
You may ask patients for Google reviews. AHPRA never said otherwise. What you may not do is republish clinical ones, filter them, or route unhappy patients away.
AHPRA Advertising Rules for Dental Practices: What You Can and Cannot Say
The AHPRA advertising rules ban five things, not one. The testimonial rule is narrower than you have been told, and the penalty most agencies quote is out of…