AI Search
Looking for Someone in Bali to Rank You in ChatGPT? Read This First
ChatGPT has no fixed position one. What to hire instead, what 24 AI answers showed in Bali, what it costs, and the questions to ask before you pay.
Read MoreWhat We Actually Found: Notes on Search, AI Answers and Reviews
Field notes from testing Google, ChatGPT and review sites for clinics, dental practices and villas in Bali and Southeast Asia. Every figure links to whoever measured it.
14 Articles
Bali & Indonesia
How to Run Ads on ChatGPT in Indonesia
What it takes to run ChatGPT ads from Indonesia: who OpenAI lets advertise, what it costs in rupiah, and what has to be ready before an ad can serve.
SEO Pricing & Strategy
Marketing Audit vs. SEO Audit vs. Website Audit: Which One Does Your Business Need?
What an SEO audit, a website audit and a marketing audit each check, what they ignore and what they cost, and how to tell which one your business needs.
AI Search
Which Aesthetic Clinics in Bali Do ChatGPT, Perplexity and Gemini Name?
I asked ChatGPT, Perplexity and Gemini the same 12 questions about aesthetic clinics in Bali. They named 46 clinics, agreed on 8, and each had a favourite the others barely knew. Here is who came up, for which questions, and which guides they cite.
Bali & Indonesia
The 10 Best Cafes in Ubud, Ranked by What You Will Actually Spend
Ten Ubud cafes and restaurants in one list, ordered by what 400 Google reviewers said they spent per person, with hours, ratings, the recurring complaints, current menu prices and a map you can tap.
Social Media
What Is a Content Pillar? One Phrase, Two Different Jobs
The phrase names two unrelated things: a long page anchored by internal links, and a recurring theme an account posts within. Which one you need, and what the evidence behind each actually is.
SEO Pricing & Strategy
SEO Reporting for a Report Nobody Logs In to Read
A one-off SEO report has no meeting attached to explain it. Six rules for a document a stranger reads once, alone, and has to act on with no analyst.
Websites & Content
International SEO in Reverse: Selling Into a Country You Are Not In
Selling into one country from another needs almost none of the standard international SEO kit. No hreflang, no ccTLD. What it does need is proof you exist.
AI Search
Does Anything Actually Read Your llms.txt? The 2026 Server-Log Evidence
Almost nothing reads it. Across 137,210 domains, 28% publish an llms.txt and 97% of those files were fetched zero times in a month. Here is who does read them.
AI Search
Will Patients Find Your Practice Through AI? What the Evidence Shows
Google states in writing that AI search needs no special optimisation. Here is the measured evidence on citations, schema and llms.txt, including the debunks.
Local SEO
Google Business Profile for Australian Dental Practices: What Moves the Map Pack and What Does Not
Relevance, distance and prominence decide the map pack. Posts, Q&A and citation packages do not. And a departing associate can walk out with part of your listing.
SEO Pricing & Strategy
What SEO Costs in Australia, and What the Price Buys
There is no independent survey of SEO pricing in Australia. Here is what the surveyed global data does say, in hours rather than dollars, with sources attached.
Reviews & Reputation
Google Reviews and AHPRA: What an Australian Dental Practice Can and Cannot Do
You may ask patients for Google reviews. AHPRA never said otherwise. What you may not do is republish clinical ones, filter them, or route unhappy patients away.
Healthcare Compliance
AHPRA Advertising Rules for Dental Practices: What You Can and Cannot Say
The AHPRA advertising rules ban five things, not one. The testimonial rule is narrower than you have been told, and the penalty most agencies quote is out of date.