Marketing for Aesthetic and Skin Clinics in Bali and Southeast Asia.

We run the marketing that gets a clinic found, chosen and booked: Google and Maps, AI answers, your website, ads, Instagram and WhatsApp, inside Indonesia's health advertising rules.

Book a 15-minute callServices
An empty, calm skin clinic treatment room in Bali with a linen-covered treatment bed, timber screens, a round mirror and a tropical garden in warm morning light.

One clinic's monthExample

Google profile
Three treatments added, reviews answered
Treatment page
Laser hair removal rewritten, "from" price added
Meta ads
Skin booster ads live, 18+ only, no drug names
WhatsApp
Five quick replies ready for reception

The kind of work a monthly clinic client gets.

From First Search to Booked

  1. Asks

    skin booster SeminyakTypes it into Google, Maps or ChatGPT.

  2. Compares

    Opens three clinic profiles and reads the reviews and your replies.

  3. Checks

    DoctorProductsAftercare"From" priceLooks for the doctor's name, the products used, aftercare and a "from" price.

  4. Books

    Hi, is Saturday free?10:04 pmTaps WhatsApp at 10pm and expects a clear answer.

  5. Returns

    ReminderTime for your next treatmentRebooks the next treatment when reminded, and follows the clinic in between.

What We Run for Your Clinic

Search & AI Visibility

Be the clinic Google, Maps and the AI assistants name for your treatments.

from IDR 4,800,000 a month

What we do

  • Google Business Profile managed
  • Listings kept consistent
  • 1 treatment page improved a month
  • Monthly AI-answer tracking and a report

For clinics

  • Each treatment listed on your profile, in plain words
  • Every review replied to
  • Patient questions tracked in ChatGPT, Perplexity and Gemini for your area

Inside the rules

  • Plain information, never "best" or "only"
  • No review reposted as a testimonial

Growth: IDR 12,000,000 a month, adds 2 pages or articles a month, schema, citations and 3 competitors tracked.

How we get clinics found

Ads Management

Google and Meta ads for your treatments, run weekly, inside Meta's cosmetic rules.

15% of ad spend minimum IDR 4,800,000 a month

What we do

  • Campaigns run and optimised weekly
  • Tracking checked
  • A monthly report
  • Set-up IDR 3,600,000 per platform

For clinics

  • Google search ads on treatment searches in your area
  • Every ad lands on its own treatment page
  • WhatsApp clicks counted as enquiries

Inside the rules

  • Meta cosmetic ads shown to 18+ only
  • No prescription-drug names in ads
  • Nothing that makes people feel bad about how they look

Ad spend is paid by you, straight to Google or Meta. Both platforms: minimum IDR 9,000,000 a month.

How we run clinic ads

Social Media Management

We plan, shoot, edit, caption and post your clinic's content.

IDR 16,000,000 a month, content system

What we do

  • Strategy and a monthly plan
  • Shoot days at your clinic
  • Editing, design, captions and posting

For clinics

  • Education, the clinic, the team and aftercare
  • A clear way to book in every post
  • Instagram and TikTok that match the clinic patients walk into

Inside the rules

  • No testimonials, results imagery or promotions
  • We never reply to your DMs or comments

Marketing Direction

Already have a content person or agency? We decide what they make, and why.

IDR 9,600,000 a month

What we do

  • 1 meeting a month with you and your team
  • Up to 4 briefs and draft reviews
  • Google, website, reviews and Instagram checked every two weeks
  • A monthly AI-answer check and a scorecard

For clinics

  • Briefs built around the treatments you want booked
  • Your team keeps making the content, with a clearer brief

Inside the rules

  • Every draft checked against the health advertising rules before it goes live

Direction Plus: IDR 20,000,000 a month, for two locations or clinics running ads.

How direction works

Website & Landing Pages

A page per treatment, built for a patient deciding on a phone.

from IDR 7,500,000 landing page

What we do

  • Landing page: one treatment or campaign, booking button, tracking
  • Website: up to 8 pages, SEO and schema, mobile first

For clinics

  • A page per treatment with a "from" price
  • The doctor's name and licence, products used, aftercare
  • One clear way to book

Inside the rules

  • Plain information, no promised results
  • No results galleries

Booking & Automation

Turn the 10pm WhatsApp message into a booked appointment.

from IDR 6,000,000 one-time

What we do

  • Booking path set up
  • WhatsApp Business catalogue and quick replies
  • Welcome and rebooking flows

For clinics

  • A catalogue entry per treatment
  • Quick replies your reception can send in seconds
  • A reminder when the next treatment is due

Inside the rules

  • No discounts or promotions in any flow

What Your Patients Ask

  • where to get anti-wrinkle injections in Canggu
  • lip filler Seminyak
  • laser hair removal Sanur
  • aesthetic clinic in Bali with an English-speaking doctor
  • is it safe to get fillers in Bali, where should I go
  • pigmentation treatment Bali clinic
  • microneedling Ubud
  • skin booster treatment Bali

Checked every month in ChatGPT, Perplexity, Gemini and Google Maps

What the Assistants Said

Three Ways Clinics Work With Us

New or quiet clinic

Get found first.

We find what is costing you bookings, fix the top of the list, then keep you visible.

FirstAudit + ImplementationOne-offabout 4 weeks, Launch Partner Rate
IDR 13,500,000 IDR 9,000,000
ThenSearch & AI VisibilityMonthlyLocal
IDR 4,800,000 a month

Clinic with a team

Direct the team you have.

Your content person or agency keeps making it. We decide what, and keep you visible.

Marketing DirectionMonthlyone location
IDR 9,600,000 a month
Search & AI VisibilityMonthlyLocal
IDR 4,800,000 a month

Ready to grow a treatment

Fill the calendar.

Ads on the treatment you want booked, a page built for it, and content to match.

Ads ManagementMonthlyone platform, plus set-up
15% of spend, minimum IDR 4,800,000 a month
Landing pageOne-offper treatment
from IDR 7,500,000
Social Media ManagementMonthlycontent system
IDR 16,000,000 a month

Not sure which one is you? Tell us about your clinic and we will say where we would start.

Ask which fits your clinic

A Month With Mersa

Example monthSearch & AI Visibility with Marketing Direction

Every week Your Google profile: a post, new photos and Q&A, new reviews watched, and reply drafts for your approval.

  1. Week 1Plan

    • The month's plan, on one page
    • Up to 4 briefs to your team
    • Your listings checked

  2. Week 2Review

    • Drafts reviewed against the health advertising rules
    • Fix notes back within one working day
    • Google, website, reviews and Instagram checked

  3. Week 3Meet

    • A 60-minute meeting with you and your team
    • One treatment page improved

  4. Week 4Measure

    • Second check of Google, website, reviews and Instagram
    • AI answers checked: 10 questions in ChatGPT, Perplexity and Gemini
    • One-page scorecard, next month agreed with you
briefs
4
meeting
1
full checks
2
AI answers read
30
page improved
1

Marketing Inside the Rules

How we work inside the rules

  • We never advise testimonials, superlative claims or comparisons with other clinics.
  • We never advise promotions or discounts.
  • No medical claims and no promised results, from us or from you.

What we build for clinics

  • A page per treatment
  • "From" prices
  • The doctor's name and licence, on your own site
  • Products used, safety and aftercare
  • A reply to every review

What we never advise

  • Testimonials
  • "Best" or "only"
  • Comparisons with other clinics
  • Discounts and promotions
  • Drug names in ads, or results imagery

Based on Permenkes 1787/2010 and Meta's cosmetic-procedure ad policy.

A Real Clinic Audit

The one number: Perplexity named Sample Clinic in 6 of 12 answers and Competitor A in all 12, with what is working, the largest gap and what to do first.
01 of 06The One NumberThe finding that matters most, on page two, with what to do first.
The scorecard: the 13 places in three groups, Found, Chosen and Booked, each with a four-level rating and the evidence in one line.
02 of 06The ScorecardAll 13 places rated strong, good, weak or missing, with what was seen.
AI assistants: how often ChatGPT, Perplexity and Gemini named Sample Clinic and three competitors in 30 answers each, by question type, and the sites Perplexity cites.
03 of 06AI Assistants90 dated answers from ChatGPT, Perplexity and Gemini, and the sites they cite.
The booking path: from Google Maps, Instagram and the website, the taps it takes a customer to reach the clinic on WhatsApp.
04 of 06The Booking PathEvery route from Google, Instagram and the website to WhatsApp, tap by tap.
The competitors: three local clinics side by side, where each is ahead and the one thing to copy from each.
05 of 06Three CompetitorsWhere each one is ahead, and the one thing to copy from each.
The ranked fixes 11 to 23: each fix with its place, impact, effort and who does it, the Implementation fixes marked, and an impact against effort grid of the top ten.
06 of 06The Fixes, Ranked23 fixes by impact and effort, with who does each. Implementation ones are marked.

Sample audit

A Skin Clinic in Denpasar

A real audit from October 2026, with the clinic and its competitors renamed. 22 pages: 13 places rated, 90 dated AI answers, three competitors and 23 fixes ranked.

  1. The One Number
  2. The Scorecard
  3. AI Assistants
  4. The Booking Path
  5. Three Competitors
  6. The Fixes, Ranked
Download all 22 pages (PDF)

Where Most Clinics Start

Audit + Implementation

We find what is costing you bookings, then fix the top of the list ourselves. Two steps, about 4 weeks start to finish.

Launch Partner Rate Save 33%

IDR 9,000,000

Normal price IDR 13,500,000

  1. Marketing Audit

    7 working days
    • 13 places customers check, including ChatGPT, Perplexity and Gemini
    • Three local competitors compared
    • A ranked fix list and a 45-minute walkthrough

    On its own IDR 6,000,000

    Your team works from the list. Fixes done by us, results recorded and the 30-day re-check are not included.

  2. Implementation

    10 working days
    • Up to six top fixes, done by us
    • Google profile, booking path, review replies, website, listings
    • Results recorded, handover, a 30-day re-check

    On its own IDR 7,500,000

    Without our Audit, it starts with a one-day scoping check.

For the first 10 Bali businesses, until 31 December 2026. In return, we ask to share the results, without your name if you prefer, and for a short written comment.

Book a 15-minute call

Paid in full before work starts, invoiced by PT Mersa Business Consulting in rupiah, by bank transfer.

Bought the Audit first? Add Implementation within 30 days and pay only the difference to the package price.

Then grow: monthly services from IDR 4,800,000 a month. See all prices

Frequently Asked Questions

Do you run Google and Meta ads for aesthetic clinics in Bali?

Yes. Ads Management is 15% of ad spend, with a minimum of IDR 4,800,000 a month for one platform, plus a one-time set-up of IDR 3,600,000 per platform. Meta cosmetic-procedure ads are shown only to people 18 and over, and no ad names a prescription drug. Ad spend is paid by you, straight to Google or Meta.

Can Mersa make and post Instagram and TikTok content for my aesthetic clinic?

Yes, with Social Media Management: strategy, shoot days at your clinic, editing, design, captions and posting. The content system is IDR 16,000,000 a month, and an on-location content day is IDR 6,700,000. We never reply to your DMs or comments; your own team keeps those conversations.

Does my aesthetic clinic have to start with the Marketing Audit?

No. A clinic can start with any monthly service, such as Search & AI Visibility from IDR 4,800,000 a month. Most start with the Marketing Audit, IDR 6,000,000 in 7 working days, because it shows where the monthly work counts. Implementation fixes the top of that list in 10 working days.

Will you advise my clinic on testimonials, promotions or treatment advertising?

No. Indonesian health-service advertising rules ban testimonials, superlative claims, comparisons with other clinics, discounts and promotions, so we never advise any of them. Plain information, such as a treatment page or the doctor's name and qualifications, is something we point out when it is missing.

Can a Bali clinic buy the Marketing Audit and Implementation together as one package?

Yes. Audit + Implementation runs both steps back to back and takes about 4 weeks. It is offered at the Launch Partner Rate to the first 10 Bali businesses until 31 December 2026. In return, we ask to share the results, without your clinic's name if you prefer, and for a short written comment. The Audit and Implementation can also be bought separately.

Another question? Message us

Ready to Get Found and Chosen?

Book the 15-minute call or message Saeed and Mina on WhatsApp about your clinic. We reply ourselves.

Book a 15-minute call