Aesthetic and Skin Clinics
Instagram ads shown to adults near the clinic, on the clinic itself rather than before-and-after photos, which the rules rule out.
For aesthetic clinicsMeta Ads Management in Bali and Southeast Asia.
Your Instagram and Facebook ads, run properly on your own ad account. We check them every week and report monthly.
Campaign log
- Account
- Your Meta ad account, on your card
- Ad set-up
- The budget, the one result that counts, the pixel checked
- Every week
- Audiences, creative, spend and results reviewed, each change logged
- Month end
- Results on the scorecard, next month's budget agreed
Who It's For
A Good Fit If
- Your customers find you on Instagram or Facebook before they book
- You boost posts now, and want campaigns with a result you can count
- You have photos or videos the ads can use, or can have them made
- You can name the result that counts: bookings, WhatsApp enquiries or calls
Not the Right Fit If
- You want a guaranteed number of bookings, leads or a set return on spend
- You want someone to reply to the DMs and comments the ads bring in
- You want the agency to hold your ad budget and pay Meta for you
- You want more followers or likes as the result
Where Meta Ads Show
- Where it shows
- In Instagram and Facebook feeds, stories and reels, and in WhatsApp Status, marked Sponsored, between posts and updates from people they follow.
- Who sees it
- People in the area and age range you choose: near your studio in Bali, or in the countries your guests fly from.
- How it matches
- To the audience you set and to who Meta finds most likely to act. Nobody has to search for you first.
- What it needs
- Photos or short videos. The creative decides most of the result, so it is reviewed every week too.
Meta shows ads for cosmetic procedures to people aged 18 and over only, and does not allow prescription drug names in ads.
What to Expect
What We Commit To
- The pixel checked before the campaigns are built
- Ads and audiences reviewed every week, every change logged
- Results on the scorecard at each month end
- A plain answer when an ad cannot run under the rules
What We Never Promise
- A number of bookings, enquiries or calls
- A cost per click, per result or a return on ad spend
- Followers, likes or reach
- That an ad will pass Meta’s review
What Else Moves Results
- The monthly budget you set
- The photos and videos the ads run on
- Your offer and your prices
- How quickly your team answers
Who Does What
Mersa Manages
- An audit of your Meta ad account, its pixel and its campaigns
- Pixel and conversion events checked against the one result you chose
- The first Instagram and Facebook campaigns built, or the existing ones cleaned up
- A weekly review of audiences, creative, spend and results, with every change logged
- Briefs for the photos and videos each ad needs
- The month-end scorecard, and next month’s budget agreed with you
You Supply
- Access to your Meta ad account and Business Manager, with your card on it
- The monthly ad budget, paid by you straight to Meta
- Photos and videos for the ads, or a designer who makes them
- Answers to the DMs, comments and WhatsApp chats the ads bring in
Your Account
The campaigns run on your own Meta ad account.
Your Spend
Paid by you, straight to Meta. Mersa never holds your budget.
Your History
Nothing to hand back when you stop: the account, its pixel data and its audiences stay with you.
Clinics and dentistsEvery Meta ad is checked against Indonesian health advertising rules and Meta’s health ad policies before it runs.
How It Works
- First conversation
A 15-minute call or a WhatsApp chat
Your business, who your customers are, your monthly budget and the result you want to count.
- Before work starts
The invoice
The set-up fee of IDR 3,600,000 (US$220) and the first month, invoiced in rupiah and paid before work starts.
- Set-up
Access, budget and pixel
You give us access to your Meta ad account. We agree the budget and the one result that counts, and check the pixel records it.
- Week one
Campaigns built or cleaned up
The Instagram and Facebook campaigns go live. For clinics and dentists, every ad is checked against the health advertising rules first.
- Every week
Review and log
Audiences, creative, spend and results are reviewed, and each change to the campaigns is written in the log.
- Month end
Scorecard and next budget
Results go on the scorecard and next month’s budget is agreed with you. Then month to month, with 30 days’ notice.
Meta Ads for Businesses in Bali and Southeast Asia
Dentists
Facebook and Instagram ads for the people living near the practice, and for patients abroad planning a trip to Bali.
For dentists
Fitness and Pilates
Story and reel ads for an intro offer or a new class, shown to people living or staying near the studio.
For studios
Villas and Retreats
Feed ads in the countries your guests fly from, landing on your own booking page rather than a platform listing.
For villas and retreatsPricing
Meta Ads Management
Instagram and Facebook campaigns on your own Meta ad account.
15% of the month’s ad spend
or IDR 4,800,000 a month (US$300), whichever is higher
Set-up IDR 3,600,000 (US$220), once
How the fee worksExample
| Monthly ad spend | 15% of spend | Mersa’s fee |
|---|---|---|
| IDR 20,000,000 | IDR 3,000,000 | IDR 4,800,000 the minimum |
| IDR 40,000,000 | IDR 6,000,000 | IDR 6,000,000 15% of spend |
The minimum applies until ad spend passes IDR 32,000,000/month. The ad spend itself goes to Meta, not to Mersa. Google Ads, Meta Ads and ChatGPT Ads are each a separate service at this same price.
- Ad spend
- Paid by you, straight to Meta. Mersa never holds your budget.
- Set-up
- Paid once, before work starts.
- Terms
- Start with one month, then stay month to month with 30 days' notice. Invoiced monthly in advance by PT Mersa Business Consulting, in rupiah.
Frequently Asked Questions
How does Mersa check the Meta pixel before Instagram and Facebook ads run?
At set-up, which is paid before work starts, we agree the monthly budget with you and the one result that counts: bookings, WhatsApp enquiries or calls. We then check that the Meta pixel and its conversion events record that result before the campaigns are built or cleaned up in week one. Checking the pixel is part of the work; it is not a promise of any number of bookings, enquiries or calls.
What does Mersa review every week while managing Meta Ads?
Every week we review the audiences, the creative, the spend and the results, and log each change we make to the campaigns. At month end the results go on the scorecard and the next month's budget is agreed with you. The fee is 15% of the month's ad spend, with a minimum of IDR 4,800,000 a month (US$300). The ad spend itself is paid by you, straight to Meta.
Who makes the photos and videos for Mersa-managed Meta Ads?
Your team or your designer makes the ad creative, and Mersa briefs them on what each ad needs. If you are in Bali, Mersa can make it for you as part of Social Media Management, which is priced separately. You give us access to your Meta ad account, your card stays on it, and Mersa never holds your ad budget.
Can a clinic or dental practice in Bali run Instagram and Facebook ads?
Yes, within the rules. Meta shows ads for cosmetic procedures to people aged 18 and over only, and does not allow prescription drug names. Indonesian health advertising rules also rule out testimonials, "best" claims and promotions. Every Meta ad for a clinic or dental practice is checked against both before it runs, and where an ad cannot run, we say so.
How do I pay for Mersa Meta Ads management, and how do I stop it?
Ad spend is paid by you, straight to Meta. Mersa's own fee is separate: Start with one month, then stay month to month with 30 days' notice. Invoiced monthly in advance by PT Mersa Business Consulting, in rupiah. The one-time set-up fee of IDR 3,600,000 (US$220) is paid before work starts. The campaigns run on your own Meta ad account, so nothing needs handing back when the service ends.
Is there a minimum ad budget for Mersa to manage Meta Ads?
Our terms set a minimum on Mersa's fee, not on your ad spend. The fee is 15% of the month's ad spend or IDR 4,800,000 a month (US$300), whichever is higher, so the minimum is what you pay until your ad spend passes IDR 32,000,000 a month. The monthly budget itself is agreed with you at set-up.
Does Mersa answer the DMs and comments that Meta Ads bring in?
No, your team does. Mersa runs the campaigns and checks that the pixel counts each enquiry, but never replies to your DMs, comments or WhatsApp chats. The budget is agreed with you at set-up and again at each month end, so it can follow what your team is able to answer.