Marketing for Fitness and Pilates Studios in Bali and Southeast Asia.

Most newcomers pick a studio in their first week here. We run the marketing they check on the way: Google and Maps, AI answers, class pages, ads, Instagram and the route to your booking app or WhatsApp.

Book a 15-minute callServices
An empty open-air reformer Pilates studio in Bali at golden hour, under a thatched roof beside rice fields.

One studio's monthExample

Google profile
Class types listed, booking link checked, review replies drafted
Class page
Reformer page with the timetable, class-pack prices and the intro offer
Meta ads
Intro-offer ads in Canggu, landing on the class page
Instagram
Bio link straight to the timetable and booking

The kind of work a monthly studio client gets.

From First Search to First Class

  1. Searches

    reformer pilates BerawaAsks Google, Maps or ChatGPT, often in the first days on the island.

  2. Compares

    Opens three studio profiles and reads the reviews and your replies.

  3. Checks

    TimetablePricesLevelLocationLooks for the timetable, the prices, the class level and where you are.

  4. Books

    Is there a beginner class tomorrow?7:12 amTaps through to your booking app, or messages you on WhatsApp.

  5. Returns

    ReminderTwo classes left on your packBooks the next class when reminded, and follows the studio in between.

What We Run for Your Studio

Search & AI Visibility

Be the studio Google, Maps and the AI assistants name for your classes and your area.

from IDR 4,800,000 a month

What we do

  • Google Business Profile managed
  • Listings kept consistent
  • 1 class page improved a month
  • Monthly AI-answer tracking and a report

For studios

  • Each class type listed on your profile, with a booking link
  • Reply drafts for every review, for your approval
  • Newcomer questions tracked in ChatGPT, Perplexity and Gemini for your area

Your team keeps

  • Your timetable and prices, kept current
  • Approving each reply before it goes live

Growth: IDR 12,000,000 a month, adds 2 pages or articles a month, schema, citations and 3 competitors tracked.

How we get studios found

Ads Management

Google and Meta ads for a class, an intro offer or a new location, run weekly.

15% of ad spend minimum IDR 4,800,000 a month

What we do

  • Campaigns run and optimised weekly
  • Tracking checked
  • A monthly report
  • Set-up IDR 3,600,000 per platform

For studios

  • Ads aimed at newcomers in your area
  • Every ad lands on the class page or the booking step
  • Bookings and WhatsApp clicks counted as enquiries

Your team keeps

  • The intro offer and its terms
  • Answering every enquiry

Ad spend is paid by you, straight to Google or Meta. Both platforms: minimum IDR 9,000,000 a month.

How we run studio ads

Social Media Management

We plan, shoot, edit, caption and post your studio's content.

IDR 16,000,000 a month, content system

What we do

  • Strategy and a monthly plan
  • Shoot days at your studio
  • Editing, design, captions and posting

For studios

  • Classes, coaches and the space
  • The intro offer and how to book, in every post
  • Instagram and TikTok that match the studio people walk into

Your team keeps

  • Your DMs and comments: we never reply to them
  • Coaches and members who agree to be filmed

Marketing Direction

Already have a content person? We decide what they make, and why.

IDR 9,600,000 a month

What we do

  • 1 meeting a month with you and your team
  • Up to 4 briefs and draft reviews
  • Google, website, reviews and Instagram checked every two weeks
  • A monthly AI-answer check and a scorecard

For studios

  • Briefs built around the classes you want filled
  • A clear way to book in every brief

Your team keeps

  • Making and posting the content
  • Your own voice with members

Direction Plus: IDR 20,000,000 a month, for two locations or studios running ads.

How direction works

Website & Landing Pages

A page per class type, built for a newcomer deciding on a phone.

from IDR 7,500,000 landing page

What we do

  • Landing page: one class, offer or location, booking button, tracking
  • Website: up to 8 pages, SEO and schema, mobile first

For studios

  • A page per class type, with the timetable and prices
  • Coaches, the level of each class and what to bring
  • One clear way to book

Your team keeps

  • The class details and prices we publish
  • Your booking app, kept as it is

Booking & Automation

Fewer taps from Instagram, Google or WhatsApp to a booked first class.

from IDR 6,000,000 one-time

What we do

  • Booking path set up
  • WhatsApp Business catalogue and quick replies
  • Welcome and rebooking flows

For studios

  • Links straight to your booking app (Mindbody, Momence, Glofox or similar)
  • Quick replies for the questions newcomers ask
  • A reminder when a class pack runs low

Your team keeps

  • Your booking app and its account
  • Every conversation with members

What Newcomers Ask

  • reformer pilates in Berawa
  • beginner pilates class Batu Bolong
  • pilates class pack price Canggu
  • gym with monthly membership Pererenan
  • crossfit drop-in Canggu
  • where to work out in Uluwatu as a digital nomad
  • muay thai gym for beginners in Bali
  • sauna and ice bath near Pererenan

Checked every month in ChatGPT, Perplexity, Gemini and Google Maps

Three Ways Studios Work With Us

New or quiet studio

Get found first.

We find what is costing you first bookings, fix the top of the list, then keep you visible.

FirstAudit + ImplementationOne-offabout 4 weeks, Launch Partner Rate
IDR 13,500,000 IDR 9,000,000
ThenSearch & AI VisibilityMonthlyLocal
IDR 4,800,000 a month

In-house content person

Direct the team you have.

Your content person keeps making it. We decide what, and keep you visible.

Marketing DirectionMonthlyone location
IDR 9,600,000 a month
Search & AI VisibilityMonthlyLocal
IDR 4,800,000 a month

New class or location

Launch it with a clear way to book.

Ads on the new class or location, a page built for it, and a booking route with fewer taps.

Ads ManagementMonthlyone platform, plus set-up
15% of spend, minimum IDR 4,800,000 a month
Landing pageOne-offper class or location
from IDR 7,500,000
Booking & AutomationOne-offthe booking route
from IDR 6,000,000

Not sure which one is you? Tell us about your studio and we will say where we would start.

Ask which fits your studio

A Month With Mersa

Example monthSearch & AI Visibility with Marketing Direction

Every week Your Google profile: a post, new photos and Q&A, new reviews watched, and reply drafts for your approval.

  1. Week 1Plan

    • The month's plan, on one page
    • Up to 4 briefs to your team
    • Your listings checked

  2. Week 2Review

    • Drafts reviewed before they go live
    • Fix notes back within one working day
    • Google, website, reviews and Instagram checked

  3. Week 3Meet

    • A 60-minute meeting with you and your team
    • One class page improved

  4. Week 4Measure

    • Second check of Google, website, reviews and Instagram
    • AI answers checked: 10 questions in ChatGPT, Perplexity and Gemini
    • One-page scorecard, next month agreed with you
briefs
4
meeting
1
full checks
2
AI answers read
30
page improved
1

How We Work

What we hold to

  • We never suggest discounting as the fix. We start with what newcomers can find, compare and book.
  • No promised members, bookings or rankings, and no fitness, body or recovery-outcome claims.
  • Your team keeps your DMs and comments. We improve the pages and links they point to.

What we build for studios

  • A page per class type
  • The timetable and prices, online
  • One intro offer, the same everywhere
  • Coaches and the level of each class
  • A bio link straight to booking

What we never advise

  • Discounting as the fix
  • Promised results or transformations
  • Body-image claims in ads
  • A different offer on every channel
  • Medical claims for IV or recovery services

Based on Meta's ad standards on health and body image, and Indonesia's health advertising rules for IV and medical recovery services.

What an Audit Shows

Our published sample is a skin clinic in Denpasar. A studio audit checks the same 13 places, with the questions your members ask and the studios they compare.

The one number: Perplexity named Sample Clinic in 6 of 12 answers and Competitor A in all 12, with what is working, the largest gap and what to do first.
01 of 06The One NumberThe finding that matters most, on page two, with what to do first.
The scorecard: the 13 places in three groups, Found, Chosen and Booked, each with a four-level rating and the evidence in one line.
02 of 06The ScorecardAll 13 places rated strong, good, weak or missing, with what was seen.
AI assistants: how often ChatGPT, Perplexity and Gemini named Sample Clinic and three competitors in 30 answers each, by question type, and the sites Perplexity cites.
03 of 06AI Assistants90 dated answers from ChatGPT, Perplexity and Gemini, and the sites they cite.
The booking path: from Google Maps, Instagram and the website, the taps it takes a customer to reach the clinic on WhatsApp.
04 of 06The Booking PathEvery route from Google, Instagram and the website to WhatsApp, tap by tap.
The competitors: three local clinics side by side, where each is ahead and the one thing to copy from each.
05 of 06Three CompetitorsWhere each one is ahead, and the one thing to copy from each.
The ranked fixes 11 to 23: each fix with its place, impact, effort and who does it, the Implementation fixes marked, and an impact against effort grid of the top ten.
06 of 06The Fixes, Ranked23 fixes by impact and effort, with who does each. Implementation ones are marked.

Sample audit

A Skin Clinic in Denpasar

A real audit from October 2026, with the clinic and its competitors renamed. 22 pages: 13 places rated, 90 dated AI answers, three competitors and 23 fixes ranked.

  1. The One Number
  2. The Scorecard
  3. AI Assistants
  4. The Booking Path
  5. Three Competitors
  6. The Fixes, Ranked
Download all 22 pages (PDF)

Where Most Studios Start

Audit + Implementation

We find what is costing you bookings, then fix the top of the list ourselves. Two steps, about 4 weeks start to finish.

Launch Partner Rate Save 33%

IDR 9,000,000

Normal price IDR 13,500,000

  1. Marketing Audit

    7 working days
    • 13 places customers check, including ChatGPT, Perplexity and Gemini
    • Three local competitors compared
    • A ranked fix list and a 45-minute walkthrough

    On its own IDR 6,000,000

    Your team works from the list. Fixes done by us, results recorded and the 30-day re-check are not included.

  2. Implementation

    10 working days
    • Up to six top fixes, done by us
    • Google profile, booking path, review replies, website, listings
    • Results recorded, handover, a 30-day re-check

    On its own IDR 7,500,000

    Without our Audit, it starts with a one-day scoping check.

For the first 10 Bali businesses, until 31 December 2026. In return, we ask to share the results, without your name if you prefer, and for a short written comment.

Book a 15-minute call

Paid in full before work starts, invoiced by PT Mersa Business Consulting in rupiah, by bank transfer.

Bought the Audit first? Add Implementation within 30 days and pay only the difference to the package price.

Then grow: monthly services from IDR 4,800,000 a month. See all prices

Frequently Asked Questions

Do you run Google and Meta ads for Pilates studios and gyms in Bali?

Yes. Ads Management is 15% of ad spend, with a minimum of IDR 4,800,000 a month for one platform, plus a one-time set-up of IDR 3,600,000 per platform. Each ad lands on a class page or the booking step, never on a profile with no next step, and no ad makes a body or fitness-outcome claim. Ad spend is paid by you, straight to Google or Meta.

Can Mersa direct our Bali studio’s in-house content person every month?

Yes. Marketing Direction, IDR 9,600,000 a month, is built for a studio with its own content person: one meeting a month with you and your team, up to four briefs and draft reviews, a check of Google, your website, reviews and Instagram every two weeks, a monthly AI-answer check and a one-page scorecard. Your team makes and posts the content.

Does my fitness studio have to start with the Marketing Audit?

No. A studio can start with any monthly service, such as Search & AI Visibility from IDR 4,800,000 a month. Most start with the Marketing Audit, IDR 6,000,000 in 7 working days, because it checks the 13 places a newcomer looks and shows where the monthly work counts. Implementation fixes the top of that list in 10 working days.

Can Mersa work with our booking app, or do we have to switch to WhatsApp?

You keep your booking app, whether it is Mindbody, Momence, Glofox or another. Booking & Automation, from IDR 6,000,000, cuts the taps from Instagram, Google and your website to it, and sets up WhatsApp Business quick replies and reminders for the people who message instead.

Will Mersa film our classes, design our posts or answer our studio’s DMs?

We film, edit, design and post with Social Media Management, IDR 16,000,000 a month for the content system, or IDR 6,700,000 for an on-location content day. Strategy, shoot days at your studio, editing, design, captions and posting are all included. We never reply to your DMs or comments; your team keeps those conversations with members.

Another question? Message us

Ready to Get Found and Chosen?

Book the 15-minute call or message Saeed and Mina on WhatsApp about your studio. We reply ourselves.

Book a 15-minute call