The gear room of a small dive center in Bali, scuba tanks in a wooden rack and buoyancy jackets on hooks, a doorway open onto a calm bay and an outrigger boat.

Marketing for Dive Centers.

Divers in Bali and Southeast Asia read your course page twice before they book. We make sure the button beside the price books the course.

Book a 15-minute callServices

From First Search to First Dive

  1. open water course Padang Bai

    Searches

    Asks Google, Maps or ChatGPT, often weeks before the trip.

  2. Compares

    Opens three dive centers and reads the reviews and your replies.

  3. PriceDaysGroup sizeIncluded

    Checks

    Reads the course page for the price, the days, group size and what is included.

  4. Is there an Open Water course starting Monday?9:40 pm

    Books

    Taps the button beside the price, or messages you on WhatsApp.

  5. Next tripAdvanced course, two days

    Returns

    Comes back for Advanced or fun dives, often on the next trip.

Your Dive Center Is More Than Its Course List

Booking & Automation

One button per course that books it, from your site, Google or Instagram.

  • from IDR 6,000,000$370one-time

    How we set up booking

    Your team keeps

    • Your booking system and agency accounts
    • Every conversation with divers

    What we do

    • Booking path set up
    • WhatsApp Business catalogue and quick replies
    • Confirmation and pre-trip flows

    For dive centers

    • A "Book on WhatsApp" button per course, with the course and price already typed
    • One WhatsApp number on every page, not three
    • Quick replies for start dates, medical forms and pick-up

Your dive center on Google and Maps, kept current for your courses and your dive sites.

  • from IDR 4,800,000$300/month

    How we get dive centers found

    Your team keeps

    • Your course dates and prices, kept current
    • Approving each reply before it goes live

    What we do

    • Google Business Profile managed
    • Listings kept consistent
    • 1 course page improved a month
    • Review reply drafts and a monthly report

    For dive centers

    • Each course and fun dive listed on your profile, with a booking link
    • Your PADI or SSI listing, TripAdvisor and Google telling the same story
    • Reply drafts for every review, for your approval

AI Visibility

Divers ask ChatGPT where to learn. We track what it answers about your area.

  • IDR 4,800,000$300/month

    How we track AI answers

    Your team keeps

    • Facts about your courses and your team
    • Approving the answer page before it goes live

    What we do

    • Questions asked in ChatGPT, Perplexity, Gemini and AI Overviews
    • The sources they cite, fixed
    • One answer page with schema
    • 3 competitors compared, and the report

    For dive centers

    • Questions divers ask: courses, dive sites, seasons and where to learn
    • Your conservation or coral work written up where the assistants read
    • Dive guides and directories the answers cite, kept accurate

See all services

What Divers Ask

  • open water course Padang Bai
  • where to learn to dive in Bali
  • Amed or Tulamben for beginner divers
  • manta dive Nusa Penida with a small group
  • SSI or PADI dive school Lembongan
  • advanced open water course price Bali
  • dive center with English instructors in Nha Trang
  • which month to dive Komodo

Checked every month in ChatGPT, Perplexity, Gemini and Google Maps

Three Ways Dive Centers Work With Us

Course pages that do not book

Fix the booking path first.

We find where divers drop off between the price and the booking, fix the top of the list, then keep it working.

FirstAudit + ImplementationOne-offabout 4 weeks, Launch Partner Rate
IDR 13,500,000$820 IDR 9,000,000$550
ThenLocal SEOMonthlyLocal
IDR 4,800,000/month$300/month

Booked by word of mouth

Get found before the trip.

Divers plan weeks ahead. We put your center in the Google and AI answers they read while they plan.

Local SEOMonthlyLocal
IDR 4,800,000/month$300/month
AI VisibilityMonthlyone plan
IDR 4,800,000/month$300/month

New course, boat or site

Launch it with a clear way to book.

Ads on the new course or trip, a page built for it, and a booking route with fewer taps.

Ads ManagementMonthlyper platform, plus set-up
15% of spendminimum IDR 4,800,000/monthminimum $300/month
Landing pageOne-offper course or trip
from IDR 7,500,000from $460
Booking & AutomationOne-offthe booking route
from IDR 6,000,000from $370

Not sure which one is you? Tell us about your dive center and we will say where we would start.

Ask which fits your dive center

A Month With Mersa

Example monthLocal SEO with Marketing Direction

Every week Your Google profile: a post, new photos and Q&A, new reviews watched, and reply drafts for your approval.

  1. Week 1Plan

    • The month's plan, on one page
    • Up to 4 briefs to your team
    • Your listings checked

  2. Week 2Review

    • Drafts reviewed before they go live
    • Fix notes back within one working day
    • Google, website, reviews and Instagram checked

  3. Week 3Meet

    • A 60-minute meeting with you and your team
    • One course page improved

  4. Week 4Measure

    • Second check of Google, website, reviews and Instagram
    • AI answers checked: 10 questions in ChatGPT, Perplexity and Gemini
    • One-page scorecard, next month agreed with you
briefs
4
meeting
1
full checks
2
AI answers read
30
page improved
1

By the end of the month

The kind of work a monthly dive center client gets.

One dive center's monthExample

Course page
Open Water page with the price, what is included and one booking button
WhatsApp
Each course button opens a chat with the course and date already typed
Google profile
Courses and fun dives listed, review replies drafted
AI answers
Dive school questions for your area checked in ChatGPT, Perplexity and Gemini

How We Work

What we hold to

  • We never suggest discounting as the fix. We start with what divers can find, check and book.
  • No promised bookings or rankings, no promised sightings, and no safety claims we cannot show.
  • Your team keeps your DMs and comments. We improve the pages and links they point to.

What we build for dive centers

  • A page per course, with the price and what is included
  • One booking button per course
  • One WhatsApp number on every page
  • Instructors, group size and the boat, shown plainly
  • Course dates and facts that match everywhere

What we never advise

  • Discounting as the fix
  • Promised sightings of mantas or mola
  • Safety or certification claims you cannot show
  • An agency sign-up before a diver can message
  • A different price on every channel

Based on our checks of dive center course pages in Bali and Vietnam, October 2026.

What an Audit Shows

Our published sample is a skin clinic in Denpasar. A dive center audit checks the same 13 places, with the questions divers ask and the centers they compare.

The one number: Perplexity named Sample Clinic in 6 of 12 answers and Competitor A in all 12, with what is working, the largest gap and what to do first.
01 of 06The One NumberThe finding that matters most, on page two, with what to do first.
The scorecard: the 13 places in three groups, Found, Chosen and Booked, each with a four-level rating and the evidence in one line.
02 of 06The ScorecardAll 13 places rated strong, good, weak or missing, with what was seen.
AI assistants: how often ChatGPT, Perplexity and Gemini named Sample Clinic and three competitors in 30 answers each, by question type, and the sites Perplexity cites.
03 of 06AI Assistants90 dated answers from ChatGPT, Perplexity and Gemini, and the sites they cite.
The booking path: from Google Maps, Instagram and the website, the taps it takes a customer to reach the clinic on WhatsApp.
04 of 06The Booking PathEvery route from Google, Instagram and the website to WhatsApp, tap by tap.
The competitors: three local clinics side by side, where each is ahead and the one thing to copy from each.
05 of 06Three CompetitorsWhere each one is ahead, and the one thing to copy from each.
The ranked fixes 11 to 23: each fix with its place, impact, effort and who does it, the Implementation fixes marked, and an impact against effort grid of the top ten.
06 of 06The Fixes, Ranked23 fixes by impact and effort, with who does each. Implementation ones are marked.

Sample audit

A Skin Clinic in Denpasar

A real audit from October 2026, with the clinic and its competitors renamed. 22 pages: 13 places rated, 90 dated AI answers, three competitors and 23 fixes ranked.

  1. The One Number
  2. The Scorecard
  3. AI Assistants
  4. The Booking Path
  5. Three Competitors
  6. The Fixes, Ranked
Download all 22 pages (PDF)

Where Most Dive Centers Start

Complete Marketing Audit

Every place customers check, and the fixes ranked.

IDR 6,000,000$370

7 working days

  • 13 places customers check, including ChatGPT, Perplexity and Gemini
  • Three local competitors compared
  • A ranked fix list and a 45-minute walkthrough

Best for a business whose own team will do the fixes.

Order the Audit

Implementation

The top fixes, done by us. Without our Audit, it starts with a one-day scoping check.

IDR 7,500,000$460

10 working days

  • Up to six top fixes, done by us
  • Google profile, booking path, review replies, website, listings
  • Results recorded, handover, a 30-day re-check

Best for a business that already knows what needs fixing.

Order Implementation

Audit + Implementation Package

The Audit, then the top fixes done by us, in about 4 weeks.

IDR 9,000,000$550

Launch Partner Rate

Normal price IDR 13,500,000$820 Save 33%

  • The Complete Marketing Audit, 7 working days
  • Then Implementation, 10 working days
  • One payment for both

For the first 10 Bali businesses until 31 December 2026, in return for permission to share the results, without your name if you prefer, and a short written comment.

Reserve your spot
  • Starting with the Audit? Add Implementation within 30 days and pay only the difference to the package price.
  • Full refund if we have not started. Paid in full before work starts, invoiced by PT Mersa Business Consulting in rupiah, by bank transfer.

Frequently Asked Questions

Can Mersa add a WhatsApp booking button to each course on our dive center website?

Yes. Booking & Automation, from IDR 6,000,000 ($370), gives each course one button that opens WhatsApp with the course and price already typed, puts one number on every page, and sets up quick replies for start dates, medical forms and pick-up. You keep your booking system and your agency accounts.

Does my dive center in Bali have to start with the Marketing Audit?

No. A dive center can start with any monthly service, such as Local SEO from IDR 4,800,000 a month ($300). Most start with the Marketing Audit, IDR 6,000,000 ($370) in 7 working days, because it checks the 13 places a diver looks and shows where the booking path breaks. Implementation fixes the top of that list in 10 working days.

Do you work with dive centers outside Bali, in Vietnam, Thailand or the Philippines?

Yes. The audit, Local SEO, AI Visibility and the booking work are done online, in English, for dive centers anywhere in Southeast Asia. Every invoice comes from PT Mersa Business Consulting in rupiah, and every price shows its dollar figure, such as IDR 6,000,000 ($370) for the Marketing Audit.

Can Mersa get our dive school named when divers ask ChatGPT where to learn to dive?

We cannot promise it, and no one honestly can. AI Visibility, IDR 4,800,000 a month ($300), asks the questions divers ask in ChatGPT, Perplexity, Gemini and AI Overviews, finds the sources the answers cite, fixes what they say about you, and builds one answer page with schema. You get the report and three competitors compared each month.

Do you run Google and Meta ads for dive courses and dive trips?

Yes. Ads Management is 15% of ad spend, with a minimum of IDR 4,800,000 a month ($300) for one platform, plus a one-time set-up of IDR 3,600,000 per platform ($220). Each ad lands on a course page with a booking button, and no ad promises a sighting. Ad spend is paid by you, straight to the ad platform: Google, Meta or OpenAI.

Another question? Message us

Ready to Get Found and Chosen?

Book the 15-minute call or message Saeed and Mina on WhatsApp about your dive center. We reply ourselves.

Book a 15-minute call

Order in writingGet a quote

Send us this and we email you the invoice. Work starts once it is paid.Send us this and we contact you, then send the scope and a fixed price in writing. Fields marked * are required.

Paid in full before work starts, invoiced by PT Mersa Business Consulting in rupiah, by bank transfer. Monthly work: start with one month, then stay month to month with 30 days' notice.The quote is free and binds you to nothing. Every price is agreed in writing before work starts.