Reviews Earned the Way the Rules Require.
Most review advice would put a clinic in breach. We help you earn reviews and answer the ones you have, on the profiles that carry them. No gating, no incentives, and for a regulated practice, nothing reposted onto your own site.
What Review Work Actually Is.
Review and Reputation Work, in One Paragraph
Review and reputation work is the practice of asking every customer for a review the same way, answering the ones that arrive, and keeping the profiles a stranger checks accurate. It is three things: a consistent ask, a written reply under each review good or bad, and a profile that is current wherever somebody is deciding.
Reputation management is the industry name, and it is often sold as burying or removing reviews. Neither is possible on Google. Screening customers before the ask has its own name: review gating.
Four Ways a Review Profile Costs You.
A Perfect Rating Nobody Believes
Mersa’s July 2026 audit of KYND Dental Care in Bali found 64 Google reviews at a 5.0 rating, against four comparable Bali clinics holding 1,299, 1,144, 236 and 188.
Nobody Has Answered Anything
Two years of reviews and not one reply under them. The next reader sees a business that either does not read them or does not care.
One Complaint, Told Nine Times
The same grievance across a year of reviews, unanswered anywhere and uncorrected on the website. Every future customer reads it before you do.
You Have Been Sold a Widget
Something on your counter screens customers before it asks. It has a name, it breaches platform policy, and it is the subject of the next section.
Four Things We Will Not Do for You.
| What you will be offered | What Mersa does instead |
|---|---|
| A widget that asks the happy customers for a review and routes the unhappy ones to a private form | Nothing of the kind. Google’s own platform policies prohibit review gating, and a rating built that way describes the filter rather than the business |
| A discount, a voucher or a prize draw in exchange for leaving a review | Nothing of the kind. Incentivised reviews breach Google’s policies, and for a health practice they breach the advertising rules as well |
| Patient testimonials, reposted onto your website, your social accounts and your ads | For a regulated health service, never. Section 133 of Australia’s National Law prohibits advertising a regulated health service using testimonials |
| Getting the bad reviews removed, buried or outvoted | Not possible and not attempted. What gets written is the reply, because the reply is what the next reader weighs the complaint against |
The registered practitioner carries the liability for an advertising breach, not the agency that wrote the campaign. That asymmetry is why this page states the boundary before it states the price.
What You Actually Receive.
Earning the Next Ones
The same ask, to every customer, at the moment they are most likely to say yes. No screening, and no incentive attached to it.
- The ask, scripted when to ask, and in whose words
- The route a link that lands on the form
- The rhythm a steady trickle beats a burst
Answering the Ones You Have
A reply under every review, in a voice you signed off, saying nothing about a treatment, an outcome or a named person.
- Reply templates yours to edit, in your voice
- The hard ones what to say when it is fair
- Where they show kept current on the profile itself
One Published Number, One Quoted.
The Audit Week
$350 USD, once. Flat, whatever the business, and nothing renews afterwards.
One week across reviews, local search, AI visibility and social, ending in a written fix list ranked by impact, with an effort estimate and an owner on every line.
- Your review count measured against named competitors
- What the last year of reviews actually complains about
- Roughly half the fix list marked as yours to do
The Review Work
Priced after your audit. There is no published figure here, and inventing one would be a guess.
One profile with one recurring complaint is not nine profiles with a year of silence under them. Quoted against the named items on your fix list, never before we have read them.
- Named work, not a retainer with no scope
- Every reply signed off by you before it posts
- No promised rating, count or removal, ever
Prices are in US dollars, which is how every client is billed. Nothing here is charged per review, because paying by the review is the incentive to buy them.
Found in the Audit.
Fixed Here.
| What the audit week tells you | What this work does about it |
|---|---|
| How your review count compares to the businesses ranking beside you, named | Sets the target off that gap rather than off a round number somebody invented |
| What a year of your reviews actually complains about | Turns the recurring one into a written reply and a page that answers it |
| Which of your review profiles nobody has answered | Puts a reply under every one, and keeps them answered afterwards |
| Whether anything you already have breaches a platform or advertising rule | Takes it down first. A breach found and left in place is worse than not looking |
The audit is the diagnosis and this is the treatment. Buying the second without the first means paying for work nobody has proved you need.
Read what the audit week deliversThree Businesses We Would Turn Away.
You Want the Bad Ones Gone
Reviews are not ours to remove and petitioning Google is not a service anybody can sell honestly. What we can do is answer them properly.
You Want Reviews Bought or Screened
Both breach Google’s policies, and for a health practice both breach the advertising rules as well. We will not write that campaign at any price.
You Have Nobody to Ask Yet
A business with no customers this quarter has nobody to ask. Come back when there is a month of them, and we will say so rather than bill you.
The reply is the product. The star is somebody else’s.
What Happens After You Message.
You Send Your Business Name
The button opens WhatsApp with the message already written. We reply within one working day from Bali, two to three hours behind the Australian east coast, and confirm your week.
The Audit Week Runs
Day one we take read access. Day five you get a draft, day six your revisions, day seven the final fix list and a walkthrough call.
Anything in Breach Comes Down First
Before a single new review is asked for. A testimonial on a regulated practice site is a live exposure and it is not left running while we work.
The Ask and the Replies Start
Every reply is drafted by us and signed off by you before it posts, and the templates for the routine ones are handed over to keep.
Two people. One studio.
We are Mersa, a two-person studio in Bali. We handle brand, web and content ourselves, and keep it small on purpose, so you always talk to the people doing the work.
The Questions a Regulated Practice Asks First.
Have more questions? Reach out to us.
Ask Us DirectlyCan a dental or medical practice in Australia ask patients for Google reviews?
Yes. An Australian dental or medical practice may ask a patient for a Google review, because an unsolicited review on a third-party platform is not what the advertising rules restrict. What section 133 of Australia’s National Law prohibits is advertising a regulated health service using testimonials, which is why a review must never be reposted onto a practice website or a social account. The republishing is where practices get into trouble.
What is review gating, and why will Mersa not set one up?
Review gating is any system that screens customers first and sends only the happy ones to a public review form. Google’s platform policies prohibit it, and a rating built that way describes the filter rather than the business. Mersa will not build one, will not install a widget that does it, and will say so on the call rather than in the contract. Everyone is asked the same way.
Can you remove or hide a bad review from my Google profile?
No. A review comes down only if the platform judges it to breach its own policies, and that is Google’s call rather than anybody’s service. What Mersa writes is the reply, because the reply is what the next reader weighs the complaint against. Where a review is genuinely fake or defamatory, the report is filed and the outcome reported honestly, including when the platform declines.
How many reviews does my business actually need to be competitive?
No universal number exists, and any agency quoting one is guessing. The figure that matters is the gap between a business and the ones ranking beside it, which the audit measures by name. Mersa’s July 2026 audit of KYND Dental Care in Bali found 64 Google reviews at a 5.0 rating against comparable Bali clinics holding 1,299 and 1,144. A target is set off that gap, never off a round number.
Who writes the replies to my reviews, and in whose voice?
Mersa drafts them and the business signs them off, in a voice agreed before the first one is published. Templates are handed over for the routine ones so a receptionist can answer without waiting on us. For a regulated health practice the reply is written to say nothing about the treatment, the outcome or the patient, because a reply can breach the advertising rules exactly as a testimonial can.
What does review and reputation work cost, and does it renew?
Mersa’s $350 USD marketing audit is the only published figure, charged once, and it is what produces the scope. The review work is then quoted against the named items on that fix list, so a business with one profile and one recurring complaint pays less than a chain with nine. Nothing renews and there is no minimum term. Where the list is short enough to action alone, that is said.