Frequently Asked Questions
How to start, how long the work takes, what access we need and how payment works. Questions about one service are answered on that service's page.
Getting Started
Where should a Bali business start if it is unsure which Mersa service it needs?
With the Marketing Audit. In 7 working days it checks the 13 places your customers look before they book, compares you with three local competitors and ranks every fix with who should do it. From that list you decide: your team works from it, or Mersa does the top fixes in Implementation. See the Marketing Audit.
Is the free 15-minute call with Mersa a video call or a phone call?
Either. The call is online, and you choose video or voice when you book it from the Book a free 15-minute call button on any page of this site. The booking asks for your WhatsApp number, so everything after the call stays in one chat. The call happens before you pay anything, with Mina or Saeed. See Contact.
Can we talk to Mersa in Bahasa Indonesia instead of English?
Yes. Mersa writes to Indonesian-run businesses in Indonesian, and you can reply in whichever language suits you. The Marketing Audit also checks every language your business publishes in, so a website or profile in English and Indonesian is read in both, and a page that is only partly translated is flagged as a fix. See About Us.
Working Together
What if our business has nobody to make photos, videos or social posts?
Then you hire someone, and Mersa tells you what kind of person to look for and briefs that person from day one: what to make, why, and what each piece is for. Mersa directs the work and reviews drafts, but never films, edits video, designs your posts or posts for you. See Marketing Direction.
Can Mersa work alongside the marketing agency or freelancer we already use?
Yes, that is how the monthly work is built: Mersa directs and your people make. In Marketing Direction that means one meeting a month with you and your team, up to four briefs for the people who make your content, and a review of their drafts before anything goes live. Whoever makes your content today keeps making it. See Marketing Direction.
Does Mersa give advice on our services, our prices or our positioning?
Not in the Marketing Audit or the monthly work. Mersa leaves your services, prices and team as they are and looks at how customers find you, choose you and book. Positioning, audience, offer and messaging are a separate Brand Strategy project, written as a brand guide in words, with any visual identity made through a partner if needed. See Pricing.
The Audit and the Fixes
When does the 7-working-day clock for the Marketing Audit start?
When both are in, the payment and the five intake details, whichever comes last. The details are your business name and Maps link, your website and social handles, your three main services, where your customers come from, and the three competitors you think about most. Delivery then takes 7 working days and ends with a 45-minute walkthrough call. See the Marketing Audit.
How long does the Audit and Implementation package take from payment to handover?
About 4 weeks, done back to back. The Marketing Audit takes 7 working days, the 45-minute walkthrough agrees the fix list, and Mersa sends the fix list and the access it needs in writing within 24 hours. Implementation then takes 10 working days and ends with dated screenshots of what changed and a handover call. See Implementation.
Can the Marketing Audit be done without giving Mersa logins to our accounts?
Yes. Read-only access to your Google Business Profile, Meta Business Suite, website analytics and ad account is optional, and without it the audit uses public data only. With it, Mersa can also check figures the public cannot see, such as ad spend and conversion tracking. Implementation is different: the fixes need manager access to your Google profile and your website, or your web person's contact.
How many AI assistant answers does Mersa check in one Marketing Audit?
Ninety. Mersa writes 30 questions your customers ask before choosing a business like yours, built from your three main services and your area, and asks each one in ChatGPT, Perplexity and Gemini. Every answer is dated and records which businesses it names, because AI answers change. They show what the assistants said on that date, never a promise of what they will say later. See Search & AI Visibility.
Projects and Terms
Can Mersa set up WhatsApp quick replies or automated booking messages for us?
Yes, at two sizes. Implementation sets up WhatsApp Business on your phone with quick replies as part of the booking-path fixes. A larger build, with the WhatsApp Business catalogue, ManyChat flows, and email welcome and re-booking flows, is the Booking & Automation project, quoted from a published starting price and paid before work starts. See Pricing.
Can Mersa set up tracking that shows which enquiries came from Google, ads or WhatsApp?
Yes. The Marketing Audit first checks whether you can tell where an enquiry came from, because enquiry tracking is one of its 13 places. Setting it up is the Analytics & Tracking project: GA4, the Google tag and conversions, the Meta pixel, WhatsApp-click and call tracking, and a simple dashboard you can read without help. See Pricing.
Can we get a refund after paying Mersa for a one-time piece of work?
Yes, in full, if the work has not started. Once it has, there is no refund, but anything in the work that is unclear is explained or reworked at no charge. Every one-time product is paid in full before work starts and invoiced in rupiah by PT Mersa Business Consulting. Monthly work follows its own terms. See Pricing.
What happens if a monthly invoice from Mersa is paid late?
Work pauses when an invoice is 7 days late. Monthly invoices go out 5 working days before the month they cover, because monthly work is invoiced in advance. Monthly services are invoiced in rupiah by PT Mersa Business Consulting, with a three-month minimum, then 30 days' notice to stop. See Pricing.