The Complete Marketing Audit for Your Business

For businesses in Bali and Southeast Asia whose customers check before they book. In 7 working days you get every fix ranked, with who should do it, and a 45-minute call to go through the list.

Your audit snapshotExample

What to fix first, in order.

A clear view of what is working - and what to fix first.

Booking journeyWhere enquiries leak, in orderRank 1
  • Search visibilityHigh-intent searches go unansweredRank 2
  • Website experienceThe mobile booking path has frictionRank 3
  • Reviews and reputationReplies and recency read as trustRank 4

7working days to your report

90AI answers, dated

13places in one report

How It Works

A magnifying glass over a printed checklist, the first box ticked

What We Check

The 13 Places Customers Check

Each one rated strong, good, weak or missing, with the evidence beside it.

Example

FoundWhere customers find you

  • Google Business ProfileStrong

    Categories, services, photos and hours, and the same details on every listing.

  • Maps and local searchGood

    The searches your customers make for your service in your area, and who appears.

  • Local guides and directoriesMissing

    The guides and directories the assistants cite: listed or not, and correct.

  • AI assistantsWeak

    Your customers’ questions in ChatGPT, Perplexity and Gemini: 90 dated answers.

  • Data search engines readWeak

    Page titles, structured data, and whether search and AI crawlers can read the site.

ChosenWhat convinces them

  • Website and service pagesWeak

    A page per service, who does the work, and how to book, on a phone.

  • Reviews and repliesGood

    How many, how recent, and how the replies read.

  • Trust signalsWeak

    Names, qualifications, products used, safety and aftercare where it applies.

  • InstagramStrong

    What is posted and why, the bio and highlights, and the route to book.

  • TikTokMissing

    There or not, what is posted, and the route to book.

BookedHow easy it is to say yes

  • Booking path and WhatsAppGood

    Every tap to a confirmed booking, and one test message: the reply and what gets asked.

  • Mobile speedStrong

    How fast your pages load on a phone.

  • Enquiry trackingMissing

    Whether you can tell which channel brought an enquiry.

Also checked: three competitors you name, the health advertising rules on clinic and dental audits, and every language you publish in.

What AI Assistants Say

30 questions your customers ask, put to ChatGPT, Perplexity and Gemini: 90 dated answers, with who was named and which sources were cited.

Question 1 of 30Example

Where can I book a Pilates class in Canggu this week?

  • ChatGPTCompetitor 1Competitor 2Not namedCited: Google Maps, a local guide
  • PerplexityCompetitor 2YouNamed 2ndCited: Your website, Instagram
  • GeminiCompetitor 3Competitor 1Not namedCited: Google reviews

Three Local Competitors

The three you name, checked on the same places and questions, set side by side with you: where each one wins, and the one thing to copy or beat.

  • Strong
  • Good
  • Weak
  • Missing
Side by sideExample
YouCompetitors
Competitor 1Competitor 2Competitor 3
Google Business ProfileStrongStrongGoodStrong
Booking pathGoodStrongStrongMissing
Reviews and repliesGoodStrongWeakStrong
Named by AI assistantsMissingStrongGoodWeak
Local guides and directoriesMissingWeakStrongMissing

Your Google and Meta Ads

Every ad you and your three competitors run, read in the Meta Ad Library and Google’s Ads Transparency Center: what each one says and offers, and where a click lands. With read-only access to your ad account, also spend, targeting and conversion tracking.

On clinic and dental audits, every ad is screened against the health advertising rules and Google and Meta’s healthcare ad policies.

Meta and Google adsExample

From the public ad libraries

  • What runs, and since whenWeak4 Meta ads, the oldest 14 weeks; none on Google
  • What each ad offersWeakNo offer or next step in 3 of the 4
  • Where a click landsWeakThe Instagram profile, not a booking page

With read-only ad account access

  • SpendWeakSplit across 9 boosted posts
  • TargetingWeakAll of Indonesia, ages 18 to 65
  • Conversion trackingMissingWhatsApp enquiries not counted

What You Get

The one number: Perplexity named Sample Clinic in 6 of 12 answers and Competitor A in all 12, with what is working, the largest gap and what to do first.
01 of 06The One NumberThe finding that matters most, on page two, with what to do first.
The scorecard: the 13 places in three groups, Found, Chosen and Booked, each with a four-level rating and the evidence in one line.
02 of 06The ScorecardAll 13 places rated strong, good, weak or missing, with what was seen.
AI assistants: how often ChatGPT, Perplexity and Gemini named Sample Clinic and three competitors in 30 answers each, by question type, and the sites Perplexity cites.
03 of 06AI Assistants90 dated answers from ChatGPT, Perplexity and Gemini, and the sites they cite.
The booking path: from Google Maps, Instagram and the website, the taps it takes a customer to reach the clinic on WhatsApp.
04 of 06The Booking PathEvery route from Google, Instagram and the website to WhatsApp, tap by tap.
The competitors: three local clinics side by side, where each is ahead and the one thing to copy from each.
05 of 06Three CompetitorsWhere each one is ahead, and the one thing to copy from each.
The ranked fixes 11 to 23: each fix with its place, impact, effort and who does it, the Implementation fixes marked, and an impact against effort grid of the top ten.
06 of 06The Fixes, Ranked23 fixes by impact and effort, with who does each. Implementation ones are marked.

Sample audit

A Skin Clinic in Denpasar

A real audit from October 2026, with the clinic and its competitors renamed. 22 pages: 13 places rated, 90 dated AI answers, three competitors and 23 fixes ranked.

  1. The One Number
  2. The Scorecard
  3. AI Assistants
  4. The Booking Path
  5. Three Competitors
  6. The Fixes, Ranked
Download all 22 pages (PDF)
  • The One NumberThe single finding that matters most, up front.
  • Every Fix, RankedBy impact, with the effort, who does it and the first step.
  • Evidence on Every ClaimA link or what was seen, every AI answer dated, every claim checked by both founders.
  • A 45-Minute WalkthroughOnline, to go through the list with you.

Doing the fixes is not in the audit. Your team works from the list, or we do the top ones in Implementation. Also left out: positioning and pricing advice, a full backlink or keyword study, and a review of every post.

See what Implementation fixes

Who It Is For

A Good Fit If

  • Your customers check Google, reviews or Instagram before they book.
  • You want to know what to fix first, before spending more.
  • Someone will act on the list: your team, your web person or us.

Not a Fit If

  • You want a promise of rankings, followers or revenue.
  • Nobody will act on the list.
  • Being found online does not affect your bookings yet.

Which Audit Do You Need?

Pricing

One payment each. Nothing renews.

Launch Partner Rate

Audit + Implementation

For you if you want the top fixes done, not only listed.

Normal price IDR 13,500,000$820IDR 9,000,000$550Save 33%

The audit, then up to six fixes done by us, in about 4 weeks.

The first 10 Bali businesses pay the Launch Partner Rate until 31 December 2026, in return for permission to share the results, without your name if you prefer, and a short written comment.

Order Audit + Implementation

Marketing Audit

For you if your own team or web person will do the fixes.

IDR 6,000,000$370

The ranked list and the 45-minute call, in 7 working days.

  1. Buy the Marketing Audit
  2. Add Implementation within 30 days
  3. Pay only the difference to the package price
Order the Marketing Audit

Paid in full before work starts, invoiced by PT Mersa Business Consulting in rupiah, by bank transfer. Full refund if the work has not started. Before it starts we ask for five details: your Google Maps link, website and social handles, your top three services, where customers come from, and three competitors. The 7 working days count from payment or those details, whichever comes last.

Frequently Asked Questions

Does Mersa also implement the fixes, or just tell me what to fix?

No. The audit finds what is losing you bookings and ranks every fix by impact, with the effort and who should do it; carrying out the fixes is not included. Your own team can work from the list, or Mersa does the top technical fixes, at most six, in Implementation: IDR 7,500,000 ($460) and ten working days, or only the difference to the package price if it is added within 30 days of buying the audit.

What information or access do I need to provide before the audit starts?

Five details: the business name as customers search it with its Google Maps link, the website and Instagram and TikTok handles, the three services you most want to sell more of, where your customers come from, and the three competitors you think about most. Read-only access to Google Business Profile, Meta Business Suite, analytics or the ad account helps but is never required; without it, public data is used. The 7 working days count from payment or these details, whichever comes last.

How can the quality of a Mersa audit be judged before paying for one?

Start with the free 15-minute video call: it shows one checked finding about your own business and what the audit would cover, before any payment. In the report itself every claim carries its evidence, a link or what was seen, and every AI answer is dated. Payment comes first, but if the work has not started yet the refund is in full.

If I buy the Marketing Audit first, can I add Implementation later on?

Yes. Add Implementation within 30 days of buying the Marketing Audit and you pay only the difference to the package price: the IDR 13,500,000 ($820) package less the IDR 6,000,000 ($370) already paid. After 30 days, Implementation is priced on its own at IDR 7,500,000 ($460). This is the only credit Mersa gives, and it means starting with the audit alone never means paying twice for the same work.

Is a marketing audit worth it for a small clinic, studio or villa in Bali or Southeast Asia?

It is built for them: businesses in Bali and Southeast Asia whose customers check before they book. Most patients, members and guests choose from what they find on Google Maps, in search, in reviews and in AI answers before they ever message, so a small business has a lot riding on those few places. Many fixes on a small business’s list are small and quick, and the list starts with them. See the industries we work with.

Ready to Get Found and Chosen?

15 minutes online: we show you one finding about your business and what the audit would cover, before you pay anything.

Order in writingGet a quote

Send us this and we email you the invoice. Work starts once it is paid.Send us this and we contact you, then send the scope and a fixed price in writing. Fields marked * are required.

Paid in full before work starts, invoiced by PT Mersa Business Consulting in rupiah, by bank transfer. Monthly work: start with one month, then stay month to month with 30 days' notice.The quote is free and binds you to nothing. Every price is agreed in writing before work starts.