For businesses in Bali and Southeast Asia whose customers check before they book. In 7 working days you get every fix ranked, with who should do it, and a 45-minute call to go through the list.
A clear view of what is working - and what to fix first.
✳Booking journeyWhere enquiries leak, in orderRank 1
◎Search visibilityHigh-intent searches go unansweredRank 2
↗Website experienceThe mobile booking path has frictionRank 3
✦Reviews and reputationReplies and recency read as trustRank 4
7working days to your report
90AI answers, dated
13places in one report
✓Clear next stepsRanked by impact
How It Works
Mersa
You
CheckGoogleWebsiteAI answers
Evidence
RankedFix 1Fix 2Fix 3
Call
01MersaWe check all 13 places
02MersaWe keep the proof for each finding
03MersaWe rank every fix, and who does it
04YouYou go through it with us
Marketing Audit: 7 working days, then a 45-minute call
What We Check
The 13 Places Customers Check
Each one rated strong, good, weak or missing, with the evidence beside it.
Example
FoundWhere customers find you
Google Business ProfileStrong
Categories, services, photos and hours, and the same details on every listing.
Maps and local searchGood
The searches your customers make for your service in your area, and who appears.
Local guides and directoriesMissing
The guides and directories the assistants cite: listed or not, and correct.
AI assistantsWeak
Your customers’ questions in ChatGPT, Perplexity and Gemini: 90 dated answers.
Data search engines readWeak
Page titles, structured data, and whether search and AI crawlers can read the site.
ChosenWhat convinces them
Website and service pagesWeak
A page per service, who does the work, and how to book, on a phone.
Reviews and repliesGood
How many, how recent, and how the replies read.
Trust signalsWeak
Names, qualifications, products used, safety and aftercare where it applies.
InstagramStrong
What is posted and why, the bio and highlights, and the route to book.
TikTokMissing
There or not, what is posted, and the route to book.
BookedHow easy it is to say yes
Booking path and WhatsAppGood
Every tap to a confirmed booking, and one test message: the reply and what gets asked.
Mobile speedStrong
How fast your pages load on a phone.
Enquiry trackingMissing
Whether you can tell which channel brought an enquiry.
Also checked: three competitors you name, the health advertising rules on clinic and dental audits, and every language you publish in.
What AI Assistants Say
30 questions your customers ask, put to ChatGPT, Perplexity and Gemini: 90 dated answers, with who was named and which sources were cited.
Question 1 of 30Example
Where can I book a Pilates class in Canggu this week?
ChatGPTCompetitor 1Competitor 2Not namedCited: Google Maps, a local guide
PerplexityCompetitor 2YouNamed 2ndCited: Your website, Instagram
GeminiCompetitor 3Competitor 1Not namedCited: Google reviews
Three Local Competitors
The three you name, checked on the same places and questions, set side by side with you: where each one wins, and the one thing to copy or beat.
Strong
Good
Weak
Missing
Side by sideExample
You
Competitors
Competitor 1
Competitor 2
Competitor 3
Google Business Profile
Strong
Strong
Good
Strong
Booking path
Good
Strong
Strong
Missing
Reviews and replies
Good
Strong
Weak
Strong
Named by AI assistants
Missing
Strong
Good
Weak
Local guides and directories
Missing
Weak
Strong
Missing
Your Google and Meta Ads
Every ad you and your three competitors run, read in the Meta Ad Library and Google’s Ads Transparency Center: what each one says and offers, and where a click lands. With read-only access to your ad account, also spend, targeting and conversion tracking.
On clinic and dental audits, every ad is screened against the health advertising rules and Google and Meta’s healthcare ad policies.
Meta and Google adsExample
From the public ad libraries
What runs, and since whenWeak4 Meta ads, the oldest 14 weeks; none on Google
What each ad offersWeakNo offer or next step in 3 of the 4
Where a click landsWeakThe Instagram profile, not a booking page
With read-only ad account access
SpendWeakSplit across 9 boosted posts
TargetingWeakAll of Indonesia, ages 18 to 65
Conversion trackingMissingWhatsApp enquiries not counted
What You Get
01 / of 06The One NumberThe finding that matters most, on page two, with what to do first.02 / of 06The ScorecardAll 13 places rated strong, good, weak or missing, with what was seen.03 / of 06AI Assistants90 dated answers from ChatGPT, Perplexity and Gemini, and the sites they cite.04 / of 06The Booking PathEvery route from Google, Instagram and the website to WhatsApp, tap by tap.05 / of 06Three CompetitorsWhere each one is ahead, and the one thing to copy from each.06 / of 06The Fixes, Ranked23 fixes by impact and effort, with who does each. Implementation ones are marked.
Sample audit
A Skin Clinic in Denpasar
A real audit from October 2026, with the clinic and its competitors renamed. 22 pages: 13 places rated, 90 dated AI answers, three competitors and 23 fixes ranked.
The One NumberThe single finding that matters most, up front.
Every Fix, RankedBy impact, with the effort, who does it and the first step.
Evidence on Every ClaimA link or what was seen, every AI answer dated, every claim checked by both founders.
A 45-Minute WalkthroughOnline, to go through the list with you.
Doing the fixes is not in the audit.Your team works from the list, or we do the top ones in Implementation. Also left out: positioning and pricing advice, a full backlink or keyword study, and a review of every post.
For you if you want the top fixes done, not only listed.
Normal price IDR 13,500,000$820IDR 9,000,000$550Save 33%-33%
The audit, then up to six fixes done by us, in about 4 weeks.
The first 10 Bali businesses pay the Launch Partner Rate until 31 December 2026, in return for permission to share the results, without your name if you prefer, and a short written comment.
Paid in full before work starts, invoiced by PT Mersa Business Consulting in rupiah, by bank transfer. Full refund if the work has not started. Before it starts we ask for five details: your Google Maps link, website and social handles, your top three services, where customers come from, and three competitors. The 7 working days count from payment or those details, whichever comes last.
Does Mersa also implement the fixes, or just tell me what to fix?
No. The audit finds what is losing you bookings and ranks every fix by impact, with the effort and who should do it; carrying out the fixes is not included. Your own team can work from the list, or Mersa does the top technical fixes, at most six, in Implementation: IDR 7,500,000 ($460) and ten working days, or only the difference to the package price if it is added within 30 days of buying the audit.
What information or access do I need to provide before the audit starts?
Five details: the business name as customers search it with its Google Maps link, the website and Instagram and TikTok handles, the three services you most want to sell more of, where your customers come from, and the three competitors you think about most. Read-only access to Google Business Profile, Meta Business Suite, analytics or the ad account helps but is never required; without it, public data is used. The 7 working days count from payment or these details, whichever comes last.
How can the quality of a Mersa audit be judged before paying for one?
Start with the free 15-minute video call: it shows one checked finding about your own business and what the audit would cover, before any payment. In the report itself every claim carries its evidence, a link or what was seen, and every AI answer is dated. Payment comes first, but if the work has not started yet the refund is in full.
If I buy the Marketing Audit first, can I add Implementation later on?
Yes. Add Implementation within 30 days of buying the Marketing Audit and you pay only the difference to the package price: the IDR 13,500,000 ($820) package less the IDR 6,000,000 ($370) already paid. After 30 days, Implementation is priced on its own at IDR 7,500,000 ($460). This is the only credit Mersa gives, and it means starting with the audit alone never means paying twice for the same work.
Is a marketing audit worth it for a small clinic, studio or villa in Bali or Southeast Asia?
It is built for them: businesses in Bali and Southeast Asia whose customers check before they book. Most patients, members and guests choose from what they find on Google Maps, in search, in reviews and in AI answers before they ever message, so a small business has a lot riding on those few places. Many fixes on a small business’s list are small and quick, and the list starts with them. See the industries we work with.
Ready to Get Found and Chosen?
15 minutes online: we show you one finding about your business and what the audit would cover, before you pay anything.