Marketing audit services

Your SEO and marketing audit, in one week.

Every channel a customer sees.

We check your local listings, your site, your social and your reviews, then hand you a ranked fix list you can act on.

Leave a request right now and get a free 3-page audit of your online business.

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A tilted 3D magnifying glass resting against a stack of report cards, its lens highlighting one checklist item glowing gold, representing the single highest-priority fix from a marketing audit.

Free teardown

See the problems before you pay a thing.

A free three page written audit of your marketing, with the fixes in order.

Sample teardown Coming soon · three pages, PDF

Send us your business name.
We write the audit.

Three written pages — search, profile and content, reviews — with the fixes in order. Back within two working days.

No card
Back in 2 working days
Yours to keep
No pitch

The cost of waiting

Every week you wait, a competitor is booking the guests who were looking for you. Three pages tell you whether that is happening right now.

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The audit

What the full audit covers.

Four areas, one week.
Everywhere a customer decides whether to trust you and book.

Search results list with location pins and a magnifying glass, representing Google Maps and search ranking

Search visibility

Where you rank on Google Maps and in search for the terms customers actually type: listing accuracy, categories, the photos and hours that decide the click. Dental practices get the AHPRA-written version, SEO for dentists.

Google Business Profile accuracy categories, services, hours, photos
Map pack position for the terms your customers actually type
Listing gaps directories and guides you are missing from
Competitor comparison what the businesses above you have

Stacked chat bubbles representing an AI assistant answering a recommendation question

AI assistant visibility

What ChatGPT, Gemini and Google's AI say when asked to recommend a business like yours. We run the real prompts, and check your site can be read at all.

The real prompts the questions your customers actually ask
Whether you are named across ChatGPT, Gemini and Google AI
Crawlability whether a plain crawl returns your content
Citation sources the independent guides the engines quote

Social and content

Whether your Instagram, TikTok and Google Business Profile posts still match the business you run. Rhythm, bio, links, hooks — and whether any of it points at booking.

Bio and links whether anything points toward booking
Posting rhythm how often, and when it last stopped
The first grid what a stranger sees in the first screen
Hook quality the first two seconds of a video

Checklist with a star rating, representing a review and reputation audit

Reviews and reputation

What your reviews say, how fast you respond, where the negative ones cluster. We map what people praise, what they warn about, and the replies costing you bookings.

Volume against rivals the number people compare at a glance
Response rate which reviews went unanswered, and for how long
Themes what people praise, and what they warn about
Where you are absent platforms your customers check and you are not on

Local search

The local SEO audit, in detail.

Listing

Google Business Profile

Categories, services, hours, photos and attributes, checked against what the top three in your map pack are doing.

What you get: Categories and services matched to the top three

Rankings

A brass magnifying glass with a wooden handle beside three dark green blocks descending in height like a ranking chart.

Map pack ranking

Where you actually sit for the terms customers type, not the ones you wish they typed.

What you get: Tracked on the terms that actually bring bookings

Most businesses lose the booking in the map pack.

A stale listing never fails loudly. It stops showing up.

Citations

A row of four blank cream cards above an engraved brass name plate, a cream envelope with a green label, and a dark green desk telephone.

NAP consistency

Name, address and phone across every directory that carries you. One stale entry is enough to split the signal.

What you get: One name, address and phone on every listing

Pages

Four identical cream cards embossed with a web page layout, arranged in a grid, one of them raised on a dark green tray and marked with a brass pin.

Local landing pages

Whether each location or service has a page that can rank on its own, or whether it all funnels through one homepage.

What you get: A page per location that can rank on its own

Reviews

Three groups of cream review cards, the tall stack topped with five brass stars, the next with four and the last with three.

Review velocity

How fast new reviews arrive, and where they stopped. Volume and recency both move local ranking.

What you get: A steady ask, and every review replied to

Benchmark

A short stack of cream cards topped in dark green next to a much taller stack, with a brass ruler standing upright between them.

Competitor gap

What the businesses ranking above you have that you do not, listed as things you can actually go and get.

What you get: A named list of what to go and get

The three above you are not better. Just easier to find.

See what the audit costs

Social content

The Content and Social Audit, in Detail.

The first screen

Bio, name field, category, location and hours, and whether the profile says what the business actually is inside one screen.

What you get: The business named in the first screen

Where it sends them

Whether anything on the profile points at a booking, and whether the link in the bio still resolves to a live page.

What you get: A working link straight to the booking step

Last thing you update. First thing a stranger checks.

Stopped posting reads to a stranger as stopped trading.

Posting cadence

How often you post, and when it last stopped. A dormant profile reads as a closed business long before anyone reads the captions.

What you get: A posting rhythm you can actually keep

The first two seconds

The hook, meaning the opening line of a video. We check whether it gives anyone a reason to stay past the second it takes to scroll on.

What you get: An opening line that answers a question

What you are posting

Stills, short‑form video and Google Business Profile posts, and which of the three is missing from your accounts entirely.

What you get: The missing format named, with what to make

What the others are doing

The content the businesses ahead of you publish and you do not, written as a list of things you can go and make this month.

What you get: A named content gap you can close

Being found is half of it. Plenty are then not chosen.

See what the audit costs

The deliverable

What you actually receive.

A written fix list, not a call full of vague advice.

Fix	Impact	Effort	Owner
Claim your Google listing and fix its categories	High	2 hrs	Mersa
Post to your Google Business Profile weekly so the listing stops looking dormant	High	30 min	You
Add opening hours, location and a booking link to the Instagram bio	Medium	20 min	You
Reply to the unanswered reviews from this quarter	Medium	1 hr	You
Add an FAQ page so AI assistants can quote you accurately	Low	Half day	Mersa

A sample of the fix list format. Yours runs top to bottom by impact, highest first.

Yours to keep

The list is yours whether or not you hire us for the fixes. No jargon, no lock in. Hand it to anyone.

Pricing

One offer.
One number.

No tiers, no packages.
The whole audit, every area, one flat price.

Everything included

The complete marketing audit

$350one‑time

≈ Rp 6,300,000 IDR

Delivered in one week · pay once, the list is yours to keep

All four areas audited: search, AI, social and reviews
A written fix list, ranked top to bottom by impact
An effort estimate and an owner on every single item
A call with us to walk through it together
No retainer and no lock‑in, ever

Book the audit on WhatsApp

Start with the free 3‑page audit, then decide.

The tiers on either side are what we chose not to build. One audit, one price, no upsells. The content and social work is quoted separately.

First page of the KYND Dental Care audit

Real sample · KYND Dental Care

Proof

See a real audit before you pay

The KYND audit is published in full on our work page. Same format, real business, real fixes.

Read the KYND audit

The studio

Two people. One studio.

We are Mersa, a two-person studio in Bali. We handle brand, web and content ourselves, and keep it small on purpose, so you always talk to the people doing the work.

MinaSocial Media Strategy SpecialistRuns social and content: strategy, short-form video, paid ads, reporting. Before Mersa, she grew a client’s Instagram from 2,000 to 40,000 followers in six months.

SaeedDigital Marketing SpecialistRuns search and site: technical SEO, schema, Core Web Vitals, AI visibility. Six years in the field, most recently leading organic growth for North American markets.

Two full sample audits, published

Mina and Saeed working together at the Mersa studio in Bali

Our studio in Bali

Questions

Before you ask.

How long does it take to get a full marketing audit done?

A full Mersa marketing audit takes one week from the day you send us access to your website, Google Business Profile and social accounts. The free three-page teardown is faster, a written PDF back within two working days. Nothing runs longer than a week, because the audit is a fixed-scope diagnosis of four areas rather than an open-ended engagement.

What information or access do I need to provide before the audit starts?

Three things: your website address, your Google Business Profile, and your main social accounts. Anything that needs a login we name explicitly before we ask for it, and we never need billing or bank access. Gathering it takes most owners about thirty minutes. If a login is genuinely awkward to share, we audit what is publicly visible and say so in the report.

Can I get just one part of the audit, like only search visibility?

The $350 marketing audit is sold as one fixed-scope piece covering all four areas: search visibility, AI assistant visibility, social and content, and reviews and reputation. There is no per-area tier. If you only want one area, say search visibility, message us and we will quote that single piece separately rather than pretending the flat price covers less work.

Does Mersa also implement the fixes, or just tell me what to fix?

Both, but they are priced and decided separately. The audit ends in a written fix list that any competent developer, agency or in-house marketer can action without us. If you would rather we do the work, we scope and quote that only after you have read the list and know what it involves. Nothing recurring is attached to the audit.

What happens after I receive the marketing audit and fix list?

You receive the written fix list, ranked by impact with an effort estimate and an owner on every item, plus a short call to walk through it. From there the decision is yours: action it in-house, hand it to your existing developer or agency, or bring us in for the work. The audit is finished either way and nothing renews.

How much does a marketing audit cost in Bali?

The full marketing audit is a flat $350, about Rp 6,300,000, covering all four areas: search visibility, AI assistant visibility, social and content, and reviews and reputation. There are no tiers and no monthly retainer. If you want to test the waters first, the three-page teardown is free.

What exactly is included in a website and social media marketing audit?

A Mersa audit covers four areas, and the content and social half checks six things: the first screen of your profile, whether any link points at a booking, your posting cadence, the hook on the first two seconds of a video, which of stills, short-form video and Google Business Profile posts you are missing, and the content gap against the businesses ahead of you. Every finding lands on the same ranked fix list.

Is a marketing audit worth it for a small villa, guesthouse or clinic in Bali?

Yes. Villas, guesthouses and clinics are exactly who this is built for. Most guests and patients choose based on what they find in Google Maps, search results, AI recommendations and reviews before they ever visit your site, so a small business often has the most to gain from fixing those gaps.

How is a marketing audit different from hiring an SEO or marketing agency?

An audit is a diagnosis, not a subscription. You get a written, ranked fix list you can action yourself, hand to your own team, or bring us in for separately. There is no retainer and nothing recurring. You only pay again if you choose to.

Is the free three-page teardown really free, with no strings attached?

Yes. The three-page teardown is a free written PDF in which Mina or Saeed review your website, listing and reviews, sent to your inbox within two working days. No card is required, nothing renews, and there is no obligation to buy the $350 audit afterwards. You keep the PDF either way and are free to hand it to another agency.