Six Audits.
One Report.
One Week.

A full Mersa marketing audit takes one week from the day access to the website, Google Business Profile and social accounts is provided. A draft exists by day five, is revised and confirmed on day six, and is delivered with a walkthrough call on day seven. Nothing runs longer than a week, because the audit is a fixed-scope reading of six areas rather than an open-ended engagement.

Three items are required: the website address, the Google Business Profile, and the main social accounts. Read-only access to Search Console, Analytics and any ad account is asked for where it exists, because it converts an unavailable measurement into a measured one. Billing or bank access is never needed. Where a login is genuinely awkward to share, what is publicly visible is audited instead and the limitation is named in the report under what we could not see.

Six areas, one report: a social media audit, a website and SEO audit, a reputation and reviews audit, an AI visibility audit covering ChatGPT, Gemini and Google AI, a competitor gap audit benchmarked on live public data, and a business planning audit covering pricing, unit economics and channel order. Paid campaigns on Google and Meta are audited wherever they run, and ad-readiness is assessed where they do not. Every finding lands on one ranked fix list.

The $350 marketing audit is sold as one fixed-scope piece covering all six areas, and no per-area tier exists. That is deliberate: the expensive gaps sit between the areas, such as a review problem that shows up as a social problem, and reading one area alone misses them. Where a single area is genuinely all that is wanted, a message receives a separate quote for that piece rather than a pretence that the flat price covers less work.

The audit is a diagnosis with a priority order, not the execution. It states what is broken, what it costs while it stays broken, and the order to fix it in; it does not contain content calendars, page builds or campaign structures. The list is written so any competent developer, agency or in-house marketer can run it without Mersa, and the free ten-minute rows need nobody. Where Mersa is preferred for an area, that work has its own execution plan at a fixed price, quoted only after the audit exists.

The full marketing audit is charged at a flat $350, approximately Rp 6,300,000, covering all six areas: social, website and SEO, reputation and reviews, AI visibility, competitor gap and business planning. The figure is published in USD because that is how every client is billed. No tiers and no monthly retainer exist. Nothing renews, and any execution work is quoted separately, per platform, once the fix list exists.

At typical published rates for standalone audits at small-business scope, roughly $3,000 or more in total: a social media audit around $500, a website and SEO audit around $650, a reputation and reviews audit around $400, an AI visibility audit around $300, a competitor gap analysis around $500 and a business planning and funnel review around $700. Those are typical market rates, not Mersa quotes, and each sits at or below the bottom of its published range. The Mersa audit covers all six in one report for $350.

Because Mersa is a new studio in Bali building its public record, and the audit is how it would rather be judged: on findings, not promises. Two audits are already published in full on this site, and every paid report adds to that record whether or not any further work follows. The price will rise when that job is done. There is no date on that, no countdown and no limited number of places; the $350 figure is simply the current price.

Yes, wherever they run. Where a business has Google or Meta campaigns, the audit reads the ad account with read-only access: claim set, tracking, landing pages, and whether a stop rule exists. Where it does not, the audit assesses ad-readiness instead: which claims are safe to put money behind, which tracking has to exist first, and what one small test would prove. Nothing on the fix list recommends spend into a funnel that cannot measure it.

Every number in a Mersa report is labelled MEASURED, BENCHMARK, DERIVED or ASSUMPTION, with its source, its denominator and the date it was retrieved. MEASURED means counted directly, such as 0 of 46 pages carrying a meta description on a full crawl. BENCHMARK is a third party’s published figure. DERIVED is arithmetic on measured inputs. ASSUMPTION is stated as one, so it can be replaced with the real value when the business supplies it. Nothing is estimated into a gap.

An audit is a diagnosis rather than a subscription. A written, ranked fix list is provided, actionable internally, transferable to an existing team, or executable by Mersa as a separate engagement. No retainer exists and nothing recurs. Every recommendation that is work Mersa could be paid to do is marked on the page where it appears, so the reader can weigh it. A further payment occurs only where further work is chosen.

Two complete audits are published in full on this site, one for a Bali dental clinic and one for an Uluwatu villa. Both were run unpaid on public data and neither is a client engagement, so every finding is visible, including the ones ranked low. Nothing is gated behind an email form. The report format has deepened since they were written, with evidence classes and dependency order, but the discipline is the one visible there. Client reports are never published.

Yes. Villas, guesthouses and clinics are precisely who this is built for. Most guests and patients choose on the basis of what is found in Google Maps, search results, AI recommendations and reviews before the site is ever visited, so a small business often has the most to gain from closing those gaps. Many rows on a small business’s fix list are free and take minutes, which is where the list starts.