Aesthetic and Skin Clinics
The clinic, the team, the process and aftercare, with a clear way to book in every post. Never results, testimonials or promotions.
For aesthetic clinicsSocial Media Management in Bali
Social media management in Bali for villas, clinics, studios and F&B. We plan, shoot, edit, caption and post your Instagram, TikTok and Google Business Profile, on your own accounts. Your team keeps the comments and DMs, and we never promise reach.
Thirty-post planExample
- 01ReelThe placeCaption written
- 02CarouselHow to bookCaption written
- 03Google postHours and locationOn the shot list
PillarsHook libraryShot listBio and links
Who It's For
A Good Fit If
- Your business is in Bali, and your customers check Instagram, TikTok or Google before they book
- Nobody on your side has the time to plan, shoot and post every week
- You want the content made at your place, on a shoot day, not stock or AI images
- Your team can answer the comments, DMs and WhatsApp messages the posts bring in
Not the Right Fit If
- You want a promised number of followers, views or bookings
- You want someone to reply to your comments and DMs for you
- You already have a content person, and need someone to direct them instead
- You are a clinic that wants testimonials, results imagery or promotions posted
Common Profile Problems
What a stranger seesExample
No link 2Last post: 11 months ago 3
1
The Grid Stopped Matching the Business
The profile still shows the room you renovated two years ago, the menu you changed, the treatment you no longer offer. Everything on it was true once.
35%of consumers now prefer social over search to find local restaurants and things to do. Sprout Social, 2025
Nothing on the Profile Points Anywhere
No location, no hours, no booking link, or a link-in-bio that 404s. The person was ready to book and had nowhere to go.
76%say something they saw on social influenced a purchase in the past six months. Sprout Social, 2025
The Posts Stopped, and the Silence Is the Message
A profile whose last post is eleven months old reads as closed. Nobody messages an account to ask whether it is still running.
73%of social users say that if a brand does not respond on social, they will buy from a competitor. Sprout Social, 2026
What's Included
Strategy
Content pillars, a hook library and a thirty-post plan: what you post, and why.
Shoot Days
A photographer we work with in Bali comes to your place for a half or full day of stills and video.
Editing
The footage cut into reels and stories, sized for each platform.
Design
Carousels, covers and a grid that matches the place customers walk into.
Captions
Written for you, each with a clear way to book. Mina signs off every post.
Posting
Scheduled and posted on Instagram, TikTok and your Google Business Profile.
Instagram: reels, carousels, stories and the bio link
TikTok: short video cut from the same shoot day
Google Business Profile: posts with your hours, location and what is new
Who Does What
Mersa Makes and Posts
- The content plan, its pillars and the shot list
- Shoot days at your place in Bali, with a photographer we work with
- Editing, design and every caption, signed off by Mina
- Scheduling and posting on Instagram, TikTok and Google Business Profile
- A monthly report, including the months nothing moved
Your Team Keeps
- Access to your accounts, given by you and yours to remove
- Answers to the comments, DMs and WhatsApp messages the posts bring in
- Your prices, opening hours and what is new, so the posts stay true
- Approval of anything about prices, promotions or your team
Your Accounts
We post from your own Instagram, TikTok and Google Business Profile.
Your Content
The plan, the captions, the photos and the videos stay yours when the work ends.
Your Conversations
Comments, DMs and WhatsApp chats stay with the people who know your business.
How It Works
- First conversation
A 15-Minute Call or a WhatsApp Chat
Your business, the accounts you run and who answers them. We say whether the sprint, the monthly system or a shoot day fits first.
- Before work starts
The Invoice
The sprint, the first month or the shoot day, invoiced in rupiah and paid before work starts.
- The plan
What You Post, and Why
Pillars, hooks, a thirty-post plan and a shot list, with your bio and links rewritten. On its own, this is the sprint.
- Shoot day
Stills and Video at Your Place
A half or a full day in Bali, edited in a week. Outside Bali, we work from what you film.
- Every week
Captions and Posting
Every post written, signed off by Mina, then scheduled and posted on your own accounts.
- Month end
The Report and Next Month
What was posted and what changed, then next month’s plan. Month to month, with 30 days’ notice.
Social Media for Businesses in Bali
Dentists
Patients from abroad check a clinic for weeks before they fly. The grid shows the clinic they will walk into, inside the same health rules.
For dentists
Fitness and Pilates
Classes, coaches and the space, with the intro offer and how to book in every post.
For studios
Villas and Retreats
Every room, the pool at night and the chef, shot as the villa is now. Guests are never filmed.
For villas and retreatsPricing
One-time, nothing renews
Content Strategy Sprint
IDR 11,600,000$700 one-time
About two weeks - the plan is yours to keep
- Content pillars and a hook library
- A thirty-post plan and a shot list
- Bio and link architecture, rewritten
- One month of captions, written for you
You film and post it yourself from here.
Monthly
Content System, Run Monthly
IDR 16,000,000$970 /month
No setup fee - start with one month
- Planning, captions and scheduling
- Instagram, TikTok and Google Business Profile posts
- Every post signed off by Mina
- A monthly report, including the months nothing moved
Everything we make stays yours.
By application
Full Social Management
IDR 32,000,000$1,950 /month
Most people should not buy it. We can run very few at once.
- What it adds
- The content calendar run for you, paid social and the reporting
- Who it suits
- Nobody on your side to hand work to
- Who it does not
- Everyone else: the IDR 16,000,000 ($970) system does the same job for half
On-Location Content Days, Bali Only
Mina builds the strategy and signs off every post. On shoot days a photographer we work with in Bali comes to you, and you have one point of contact and one invoice.
Order a shoot day- Content day
- IDR 6,700,000/day$410/day
- With the edit and caption pack
- IDR 9,800,000/day$595/day
- Length
- A half or a full day
- You get
- Stills and video, edited in a week
Outside Bali there is no shoot day. We work from what you can film yourself, and we tell you that before you pay.
- One-time
- Paid in full before work starts, invoiced by PT Mersa Business Consulting in rupiah, by bank transfer.
- Monthly
- Start with one month, then stay month to month with 30 days' notice. Invoiced monthly in advance by PT Mersa Business Consulting, in rupiah.
- Ad spend
- Never included and never marked up. Paid by you, straight to Meta.
What to Expect
What We Commit To
- A plan you can read before anything is posted
- Every caption signed off by Mina
- A monthly report, including the months nothing moved
- A plain answer when a post would break the rules
What We Never Promise
- A number of followers, views or reach
- Bookings or enquiries from posting alone
- Replies to your comments and DMs
- A post every day for the sake of it
What Else Moves Results
- What your profile and bio link point to
- How quickly your team answers messages
- Your reviews on Google
- The page people land on to book
What We Do Not Post
| What we will not post | Why |
|---|---|
| Patient testimonials, including reposted stories and tagged reviews | Banned for health services under Indonesian advertising rules and the doctors’ ethics code |
| Imagery showing treatment results | It reads as a promised outcome, and it is the most common clinic format |
| Discounts, promotions and comparisons with other clinics | Banned for clinics under the same rules, so we never advise them |
| Superlatives with nothing behind them | No "best in Bali" or "number one" unless there is a source we can point at |
| Invented review screenshots or any fabricated social proof | We do not mock up a business that does not exist, yours or anyone else's |
| Follower, reach or view promises, from us either | Those are outcomes. Nobody can guarantee one, so nobody honest sells one |
The health rows follow Indonesian health-service advertising rules and the doctors’ ethics code. This is how we write, not legal advice.
About Us
We are Mersa, a digital marketing agency in Bali. We do the work ourselves, the audit and the fixes, and keep it small on purpose, so you always talk to the people doing the work.
MinaSocial & Content6 yrssocial media and content strategy
SaeedSearch & Site10 yrsdigital content and search
Frequently Asked Questions
How much does social media management cost per month for a business in Bali?
The monthly content system is IDR 16,000,000 a month ($970): planning, captions, scheduling and posting on Instagram, TikTok and Google Business Profile, with a monthly report. Full social management is IDR 32,000,000 a month ($1,950), by application. A content strategy sprint is IDR 11,600,000 once ($700), for a business that wants a plan its own team films and posts. Shoot days in Bali are IDR 6,700,000 a day ($410). Ad spend is never included and never marked up.
What does a content strategy sprint actually deliver, and how long does it take?
About two weeks, for IDR 11,600,000 ($700). You get content pillars, a hook library, a thirty-post plan, a shot list, your bio and links rewritten, and one month of captions. Your team films and posts it from there, and nothing renews. If you want us to run the plan every month, that is the monthly content system, a separate decision.
Do I have to post every day for social media management to work?
No. We plan a rhythm your business can keep, which for most villas and clinics is two or three posts a week, not one a day. A schedule nobody can sustain stops within a month, and the gap after it does more harm than posting less often. If a month has nothing worth posting, we say so rather than fill it.
Who writes the captions, and does a photographer come to my property in Bali?
Mina builds the strategy and signs off every post, captions included. On a shoot day a photographer we work with in Bali comes to your place for a half or a full day, and you still have one point of contact and one invoice. Outside Bali there is no shoot day: we work from what you can film, and we tell you that before you pay.
Can an aesthetic or dental clinic in Bali post on Instagram without breaking advertising rules?
Yes, inside the rules. Indonesian health-service advertising rules and the doctors' ethics code ban testimonials, "best" or "only", comparisons with other clinics, discounts and promotions. So clinic content shows the room, the team, the process and the aftercare, never treatment results. If a post only works by breaking one of those rules, we do not make it.
Does Mersa run paid social ads as part of the monthly content system?
No. The IDR 16,000,000 ($970) content system is organic only. Paid social is part of full social management at IDR 32,000,000 a month ($1,950), or Ads Management on its own. Either way the ad budget is paid by you straight to Meta, never through Mersa and never marked up.
What happens if the content does not perform after a few months of posting?
You can stop. Start with one month, then stay month to month with 30 days' notice. Invoiced monthly in advance by PT Mersa Business Consulting, in rupiah. Everything we made stays yours. We never promise followers, reach or views, because none of them are ours to guarantee. The monthly report says what was posted and what changed, including the months when nothing moved.
Who answers the comments and DMs on the posts Mersa publishes for us?
Your team does. Mersa plans, makes and posts the content, but never replies to your comments, DMs or WhatsApp chats, so the conversations stay with the people who know your prices and availability. If your team needs to answer faster, Booking & Automation sets up WhatsApp quick replies and a booking path, from IDR 6,000,000 ($370).
Who owns the Instagram account, photos and videos if we stop working with Mersa?
You do. We post from your own Instagram, TikTok and Google Business Profile accounts, with access you give and can remove. The plan, the captions, and the photos and videos from your shoot days all stay yours when the work ends, with nothing to hand back.
What is the difference between a shoot day and a shoot day with the edit and caption pack?
A shoot day is IDR 6,700,000 ($410): a half or a full day of stills and video at your place in Bali. The same day with the edit and caption pack is IDR 9,800,000 ($595), with the editing and the captions done for you, so the content is ready to post. Both are Bali only and paid before the day.