
I run search and content at Mersa, a two-person studio in Bali, with six years in technical SEO, schema and AI visibility. I write these posts the way we write client audits: every figure linked to whoever measured it, and anything I could not verify marked as unverified in the text.


SEO Reporting for a Report Nobody Logs In to Read

International SEO in Reverse: Selling Into a Country You Are Not In

Does Anything Actually Read Your llms.txt? The 2026 Server-Log Evidence

Will Patients Find Your Practice Through AI? What the Evidence Shows

Google Business Profile for Australian Dental Practices: What Moves the Map Pack and What Does Not

What SEO Costs in Australia, and What the Price Buys

Google Reviews and AHPRA: What an Australian Dental Practice Can and Cannot Do

AHPRA Advertising Rules for Dental Practices: What You Can and Cannot Say
Not sure where you stand? Find out.
Send us your website. We spend a week on it and send back a ranked list of what is costing you bookings, and what to fix first.
